Magnus Hierta

Magnus Hierta is a creative leader and manager with two decades of experience launching campaigns, building brands, and leading creative teams.

Trained in architecture with deep expertise across advertising and production and a penchant for strategy, his interest is in helping organize teams or projects to accelerate their core goals.

Brand management and creative direction for Splash Financial. Responsible for a complete brand refresh, including website, product funnel, all marketing materials, and owned social channels.

Role: Head of Brand
Involvement: Brand management, creative direction, concept development, creative strategy, department management, vendor liaison, etc.

This was a conceptual exercise in building a brand campaign. The goal was to create work that, if real, could potentially lift awareness, drive relevance, and build equity. 

Coinbase asked for a program to show support for small businesses during the Thanksgiving shopping rush. #WeAcceptCrypto focused on the innovative ways to pay Coinbase offers that help small and local businesses survive and thrive.

Role: Creative Director
Involvement: Creative direction, creative management, client management.

Creative direction for the groundbreaking OREO Wonderfilled campaign from 2012-2018. Pitched and won the global account for Martin Agency, worked as creative director on North American business for 6 years while also wrangling the global inter-agency team in 2015.

Role: Creative Director
Involvement: Concept development, creative direction, creative management, client management, agency partner lead.