The first bite of a new Oreo Thins cookie will blow your mind. It’s easier to eat, elegant, playful, and still an Oreo at heart. Launching this new product needed to express this playful sophistication.

It was the perfect chance to explore the powerful black and white aesthetic intrinsic to the cookie. The bold layers of chocolate wafers and cream make the perfect graphic iconography.

Role: Creative Director
Team: Martin Agency

Launch Film



Promotional Packs These specially designed packs were sent to media outlets and influencers to aid in generating buzz around the launch.




Follow-up Spot “Hypnotize”Given the hypnotic success of the new product, a follow up spot was created to celebrate. Conceptually designed to highlight how mesmerizing the thin cookie had become.



Process