OREO-HEADS: Activations
Role: Creative Director
Team: Martin Agency
Drawing Tool
The drawing tool allowed people to craft their own OREO-HEAD avatar. It was built with a character framework and tools to let your imagination run wild. There were even sets of pre-designed accessories from a curated list of artists.
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Social Posts
OREO Holders These cookie holders were designed to hold every day OREO cookies. The cookie fit into a slot right where the head, or face, of the character would be.
![](https://freight.cargo.site/t/original/i/3e59a17e16d1b2aa8f3a69b58a88fbbf2891f53c8b2d9398e8aa645889f9895a/Imac-App-Launch.jpg)
![](https://freight.cargo.site/t/original/i/cb435a14120f336ec6700f4cf3275b0fe3fd928df9f55a8824afbcf8a1672df7/Oreo_Heads_060613_2b.png)
![](https://freight.cargo.site/t/original/i/476bc39f0239d6abe55728dc9f55313d570b058b8dcb8dc9adf4c5944f42ca36/accesories-01.jpg)
![](https://freight.cargo.site/t/original/i/35610cb74dbd024b74ecb1a8500e34b54152432eef01f479c3f070d359eec370/accesories-02.jpg)
Social Posts
![](https://freight.cargo.site/t/original/i/0c00d1d9d195910acbacb8e17eb1c93d5ef4f7875be328c35359c1e0a9ac1718/Family_Portrait_Head_Bob_01_400x400.gif)
![](https://freight.cargo.site/t/original/i/15eed111f9b43db8c9a925ba16dd3b9a151d67ff055285287fab4b4e92cbe59f/Cinemagraphs.gif)
![](https://freight.cargo.site/t/original/i/f5cbeb6a1ed90c7f983399cf7b5d424713feaeac306732f9ba03cbb376af805c/Dancing_Oreo_400x400.gif)
OREO Holders These cookie holders were designed to hold every day OREO cookies. The cookie fit into a slot right where the head, or face, of the character would be.
![](https://freight.cargo.site/t/original/i/55fa18b6adf1839a2eae65f77207f8bee6cb0aba467a05181884f2ecb1600854/photo-1_sm.jpeg)
![](https://freight.cargo.site/t/original/i/646fad3b4dae6b89ba8dad565ae358e8a35c25ecfaf586affbaf7cce51b055f2/2015-01-05-17.58.11-copy.jpg)
![](https://freight.cargo.site/t/original/i/86d33a8340c3570cd0e37900ed9330364b3b4b34261a2bbc227098a1d9174070/photo-2-_sm.jpeg)
![](https://freight.cargo.site/t/original/i/bb8d4d3981d84c2cff270494bb78125485b12ac244c8b13f8a2cce199a7e8352/Unknown1.jpeg)
![](https://freight.cargo.site/t/original/i/583dedf4f80058ced939fd1580467e830c3b09d3dbf39f82213a4290c255270d/Unknown-1.jpeg)
![](https://freight.cargo.site/t/original/i/7a7054d64a4cab39c56ddc81e98b7e54aae8807c26606b766221c0ad14b253bf/cookie-holder1.jpg)
![](https://freight.cargo.site/t/original/i/92ab54327adb1ea2a1d82afd3e05b219f076471809c6b4df34898eae3c624aa0/Screenshot-2023-04-12-at-5.41.25-PM.png)
![](https://freight.cargo.site/t/original/i/b2531b47e48d9bb0f788d7efe10dd6ca04f0b67ab58f51d1224d5af699e2217b/Screenshot-2023-04-12-at-5.42.51-PM.png)