OREO-HEADS: Activations

In tandem with the out of home work, these activations provided other ways for consumers to interact with the brand.

Role: Creative Director
Team: Martin Agency
Drawing Tool The drawing tool allowed people to craft their own OREO-HEAD avatar. It was built with a character framework and tools to let your imagination run wild. There were even sets of pre-designed accessories from a curated list of artists.

Social Posts

OREO Holders These cookie holders were designed to hold every day OREO cookies. The cookie fit into a slot right where the head, or face, of the character would be.