Chips Ahoy! It’s Choco Time!
Is there ever enough chocolate? Chips Ahoy! sure doesn’t think so. This print campaign focused on adding more chocolate, more chunk, and more fudge.
Role: Creative Director
Team: Martin Agency
Team: Martin Agency
Print Stills
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Point of Purchase
Process
![](https://freight.cargo.site/t/original/i/49824849b1d7773d527691d4dbd9e85237900859e7e79e9ac5b5df66cf6b9754/Choc-Chunk.jpg)
![](https://freight.cargo.site/t/original/i/4ca647c183037b756648d6fd2ecb59534aaa0ceb6452960d39bc759f2ef78bac/Choc-Fudge.jpg)
Point of Purchase
![](https://freight.cargo.site/t/original/i/a463e63c82f0c903582ade3364e0c32fbb9535f0856e6641b7d399a7dfcb6374/ChocoPOS.jpg)
![](https://freight.cargo.site/t/original/i/82cbbe347a104bad061afb4b2d9dd492ad1670e9b4feb5cf1a2d75cb5372d553/StoreCutouts.jpg)
![](https://freight.cargo.site/t/original/i/a9e7e31c42669d18220426a9c578f5fb7bb203a65817d8b7328aee27306f35e2/Choc-POSsm.png)
Process
![](https://freight.cargo.site/t/original/i/504ffed072709f408a0b53c868c7a8b9c116641fdec526bdd2024fc8405f909b/Choc-Photo-Cracked.jpg)
![](https://freight.cargo.site/t/original/i/005e6cbcd97e25e4cafbf1440d8be5b797c64c40056a842566b31e11221b2ab2/Choc-Photo-Whole.jpg)
![](https://freight.cargo.site/t/original/i/ab95ea511396e62122a23332619591ba9ecb0e2d452fabde95fc80f25f800845/Screenshot-2023-04-20-at-10.04.49-AM.jpg)
![](https://freight.cargo.site/t/original/i/6b480ebd6909cfcba87b74ec5451db7488dad9a1ea11c5df20e666e8f62ffa84/Screenshot-2023-04-20-at-10.05.40-AM.jpg)
![](https://freight.cargo.site/t/original/i/724a54342133564690a53b148459f4813ffd4fd4b6e5eb1bc7de32434a36dd0b/Screenshot-2023-04-20-at-10.05.00-AM.jpg)
![](https://freight.cargo.site/t/original/i/1c9f7b88341dea66e6187a378d8497e21f5f001d89e130822035b55ab8bfe12b/Screenshot-2023-04-20-at-10.04.38-AM.jpg)
![](https://freight.cargo.site/t/original/i/0d62c1b71535eb64117ab99c1336c701aabd295d611a720e9fa7019cb59f4033/Screenshot-2023-04-20-at-10.05.14-AM.jpg)