Honey: Brand Book Refresh
Honey needed to refresh their brand book to better represent the vibrant company, and it’s culture. The existing one had been built in the early days and didn’t have the quality to match what Honey had achieved in the marketplace.
We completely overhauled the approach to their brand book, giving it more character and panache. We upgraded the script/manifesto language, restructured the narrative, and offered three visual directions that exemplified the brand.
At the right, you can see the concept presentation and some of the artwork
Role: Executive Creative Director
Team: Brand New School
Brand Book Slides