A global platform for OREO and the first major brand overhaul in 100 years. 
For over a century, OREO has been twisted, licked and dunked; a family-centric ritual thats helped it become the world s favorite cookie.

But to become one of the worlds iconic brands, OREO had to tell a bigger story. The Wonderfilled platform builds upon the foundation of family moments and elevates the brand to a broader emotional territory: wonder.

With double-digit sales growth, significant gains in core equity measures and expanded relevance, the campaign has proven there is no limit to the world's favorite cookie.

Role: Creative Director
Team: Martin Agency

Campaign Launch Case Study

Design Case Study

The Wonderfilled Team

Times Square Takeover Case Study

Launch Out-of-Home Artwork