WONDERFILLED
A global platform for OREO and the first major brand overhaul in 100 years.
For over a century, OREO has been twisted, licked and dunked; a family-centric ritual thats helped it become the world s favorite cookie.
But to become one of the worlds iconic brands, OREO had to tell a bigger story. The Wonderfilled platform builds upon the foundation of family moments and elevates the brand to a broader emotional territory: wonder.
With double-digit sales growth, significant gains in core equity measures and expanded relevance, the campaign has proven there is no limit to the world's favorite cookie.
Role: Creative Director
Team: Martin Agency
![](https://freight.cargo.site/t/original/i/71fe5ae3c48a4a69e64c868091ab144f85efc9b7cc2cf9ecb6ea79c6b34b8485/WF-CampaignGuide.jpg)
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![](https://freight.cargo.site/t/original/i/a49a6de9244f14ed0630826439c38e2590bf916b1241fea5d9cee892866f47b8/Oreo-Anthem-Wolf-2.jpeg)
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![](https://freight.cargo.site/t/original/i/9cd9ce1f3fd1f97ef9976db676de70130f36e8689f99aa82c052f8bfe96327b8/Oreo-Roots-Post-Voxel.jpg)
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Campaign Launch Case Study
Design Case Study
The Wonderfilled Team
![](https://freight.cargo.site/t/original/i/8eeabfe7a213115b4b542783f4d87b1456b0d2be390f96976536e3481f7f2dde/OreoTeam.jpg)
Times Square Takeover Case Study
Launch Out-of-Home Artwork
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