WONDERFILLED: Launch Anthem


Launching with an anthemic :90 second cel animated commercial, the Wonderfilled campaign brought a new perspective to OREO. It was cel animated,  had innovative characters, musical narrative, and lots of wonder. 

Role: Creative Director
Team: Martin Agency


:90 Anthem
For the launch :90 we used an illustrated and cel animated style. 




:30 Anthem
For the follow up :30 anthem we utilized a more 3D style with a different visual narrative.




Styleframes




Process & Sketch