WONDERFILLED: Launch Anthem
Launching with an anthemic :90 second cel animated commercial, the Wonderfilled campaign brought a new perspective to OREO. It was cel animated, had innovative characters, musical narrative, and lots of wonder.
Role: Creative Director
Team: Martin Agency
:90 Anthem
For the launch :90 we used an illustrated and cel animated style.
:30 Anthem
For the follow up :30 anthem we utilized a more 3D style with a different visual narrative.
Styleframes
Process & Sketch
For the launch :90 we used an illustrated and cel animated style.
:30 Anthem
For the follow up :30 anthem we utilized a more 3D style with a different visual narrative.
Styleframes
![](https://freight.cargo.site/t/original/i/eb3d3cbbb93bb8d3f932b5c4d2286f7161ed2725f16cee9b9becdbdee514da89/Anthem90-0.jpeg)
![](https://freight.cargo.site/t/original/i/682a97ea3fc138b852818387fb8421d5c3b26f2761a7e80ef8a8f51c444dc0e8/Anthem90-00.jpg)
![](https://freight.cargo.site/t/original/i/6ee4e09d0e0e992759fa741bd22f06a38b7eb17fb6409c8e976883d403148bc8/Anthem90-2b.jpg)
![](https://freight.cargo.site/t/original/i/052d0c381f49c1fdcc2ef8d6692bbd35002dca6586cbb6c9a7af384690910907/Anthem90-3.jpeg)
![](https://freight.cargo.site/t/original/i/8c0490219a7b3d289a702dcffb7097ea28d0c29eb2a5623acdef7a48e8b01e0a/Anthem90-1sm.jpg)
![](https://freight.cargo.site/t/original/i/c1b398a313508068a46ba003ca31c443dbe5d5f4b62f33a1ba5732a8610a6a15/Anthem90-4.jpeg)
![](https://freight.cargo.site/t/original/i/53926e946422fd20baadb28154caffbc7223f2a9de7eb384537c58cc4eb02b68/Anthem90-5.jpeg)
![](https://freight.cargo.site/t/original/i/1cf289cca3d35fd4a4a28c951f0a19c6eb16358cc8d2fe775a602ad43515daca/Anthem90-6.jpeg)
![](https://freight.cargo.site/t/original/i/5e826936c6cdd084c4535c01430771a7c4900d3629d7f8475888fd7d0261a995/Anthem90-7.jpeg)
![](https://freight.cargo.site/t/original/i/c5da6e07d55001c26dc6da78f68644ea80d64bbc5948f1ce801eb94fa3f680a6/Anthem90-8b.jpeg)
![](https://freight.cargo.site/t/original/i/26f4b7eeafef3c508946cb15b8e05d86f79708ad5e7ed1119c2b36b8986cb10b/14.jpg)
![](https://freight.cargo.site/t/original/i/1fd889f731e3e1e73ce806393d58b9d8d3ac4c793a86d9e92a61f68e3c161cb0/Anthem90-9.jpeg)
Process & Sketch
![](https://freight.cargo.site/t/original/i/badfcd7d8169a19bd880289e9264054b4277b2bfe48ca5a7b69bc86bc64c1964/1.jpg)
![](https://freight.cargo.site/t/original/i/8c5cb13d886b653377394531141fc350343ae0d248849f964db29cd8a2089edd/2.jpg)
![](https://freight.cargo.site/t/original/i/b81a47006bcdb9cf2d6b85238307bd3b809fc9c1f24e02a9ad3e12c8607581ac/3.jpg)
![](https://freight.cargo.site/t/original/i/59a0155bf2b4de964ca01a22367fffeed2fbeadb8198915ca3163e6649ad435e/babyseals.jpg)
![](https://freight.cargo.site/t/original/i/31a0892f1aa00c32bbf6cae17e8425ccc265f9a61fd15533035a0a8709424d4f/babyseals2.jpg)
![](https://freight.cargo.site/t/original/i/364ceec30283addd87fcb449bf301206ead660abdf6e09df0b2c67572d5b133e/chomp.jpg)
![](https://freight.cargo.site/t/original/i/97399df00cdd268b28b5e9832a7c1d1251295a90bb390bc82e2ae8a7c30eafdb/deck.jpg)
![](https://freight.cargo.site/t/original/i/1e0c5b6ebfeb0c3a896f57d72a1ab298ad8f734a08b897f5bd345e1dcbb6b3ef/laptop.jpg)
![](https://freight.cargo.site/t/original/i/b57406874338849f811d5d9ea837142e02b34e11291d3448fc1ca621ec0d6ca9/lastgrab.jpg)
![](https://freight.cargo.site/t/original/i/8852629e534e3df5c2d96b92521dd4d2318511c60e9b9c9c39cc5d8c01ebfbf7/vamp1.jpg)
![](https://freight.cargo.site/t/original/i/9353fdcc8a4d478bdaad8d48e4d73f3d84509f82a0742ac04eb6422f11fd5f5b/vamp2.jpg)
![](https://freight.cargo.site/t/original/i/d0883059c00980a5d36fefe6db305a51a46bd68e0abf277f8f32d7c21f217c51/vamp3.jpg)
![](https://freight.cargo.site/t/original/i/0506ecfb1c7242ab1def1041fe921b9241155a379ede896bfb0280065749bf3f/OREO.jpg)
![](https://freight.cargo.site/t/original/i/a49a6de9244f14ed0630826439c38e2590bf916b1241fea5d9cee892866f47b8/Oreo-Anthem-Wolf-2.jpeg)