OREO: Bedtime

This spot was created for Father’s Day and has all the charm of childhood. The heroine imagines giving a cookie to her dad might convince him to let her stay up past bedtime. 

Role: Creative Director
Team: Martin Agency

Final Spot
A hallmark of the Wonderfilled campaign is the use of illustration. This spot was no different, with imaginative visuals cel animated overtop of footage. 

Proof of ConceptWorking on OREO we often liked to create “proof of concept” tests to help sell the idea through. This test is almost more charming than the final!