Brand building is more than just advertisements and promotions. It is about behaving in ways that align with your mission or interacting with your customers without asking for money.

In this case, Coinbase wanted to speak earnestly to a core behavior of their customer base. To support the digital work/study lifestyle they made a uniquely curated LoFi music playlist with accompanying animation (with lots of fun easter eggs of course). 

Role: Creative Director
Team: Martin Agency

Full Playlist Stream

Study Sketches