Michigan Lotto: Holiday State of Mine
A timeless spot that can air year after year that weaves Michigan Lottery into the fabric of the season. It is flush with Michigan pride, landmarks, and holiday spirit.
The look is designed to have a textural quality that feels like a dimensional painting. It was built using a complex combination of techniques that layered 3D, 2D, illustration, cel animation, and post effects.
Role: Executive Creative Director
Team: Brand New School
Styleframes & Storyboards