RITZ: Crisp & Thins

RITZ was the NCAA’s Final Four advertising partner.  They needed to create an eye popping campaign for their new Crisp & Thins product that could stand out from the advertising madness in March. Visual punch, graphic boldness, and stunningly delicious crackers is the simplest way to describe the solution.

Epic slow motion shots of the product create appetizing heroic moments that push the cracker front and center. Using graphic backdrops also helped the product stand out with a pop.

Role: Director/ECD
Team: Hue+Cry
Mascots :15

Final Four :15

March Madness :15

Director Treatment