OREO: Mel’s Mini Mart
A magical tale about the most minuscule of mini-marts. We tell Mel’s story in a mini movie of sorts. Leading with freshly written prose, the story unfolds like a tiny present that has been lovingly designed, shot and edited. In the end you kind of want to hit the road and take a little trip to see if you can find the most mini of mini-marts, and find the big surprise inside.
What’s more, this project was a labor of love. The team built and directed the entire thing without going to an external production company.
Role: Creative Director
Team: Martin Agency
The Film
Promotional Posters
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Process
Promotional Posters
![](https://freight.cargo.site/t/original/i/a15e9c79dc907bb58409398ecd916f2121147fe733326098f8f67b5073639605/Promotional-posters.jpg)
Process
![](https://freight.cargo.site/t/original/i/bfcde5eb8d534146c1d9b641c874b8d103b512e84527cf92ee8bd6aa8d8cb8f5/2014-05-20-09.24.33-copy.jpg)
![](https://freight.cargo.site/t/original/i/ed2b8387e4637b588810d153dc83ae3d84c20843b802adeb68a802d4eb1dc7eb/2014-05-20-09.21.16.jpg)
![](https://freight.cargo.site/t/original/i/df135b6c22882186b2895e1ad47e24b5691ebb860ab7042eba1581a677718319/Screenshot-2023-04-13-at-6.51.51-PM.png)
![](https://freight.cargo.site/t/original/i/3687d7a608c84820c56c8e5550100d6704e86e6973795302d51bc091081a0d2d/exterior.jpeg)
![](https://freight.cargo.site/t/original/i/ba7101c1e78eb61234de68946ade1495dee54def6cc2fad45264ef89be5413af/2014-05-15-16.01.19.jpg)
![](https://freight.cargo.site/t/original/i/4f07bcf7131e63b9bc84eeeae8a82ce10f2b5eeb93bf25a1189e8dee77129bf3/3c83a7327ac42ff0d9a2bd54a3429c1c.jpg)
![](https://freight.cargo.site/t/original/i/cfbbdbdad97a24483290ede1f2c22314e5ea48aaa75b8d46768b43a9f5e7fa05/Side-by-side---two-mini-marts.jpg)
![](https://freight.cargo.site/t/original/i/999085bfa02cb0e7c6de56309c9461ce831262b8326a05cd88d125cdb0c3496c/Mel-s-Mini-Mini-Mart-at-Sunset.jpg)