One of the joys of a global campaign is adapting creative work for other regions around the world. The Middle East OREO client requested we adapt the story of Aladdin to be Wonderfilled. This mean revisiting the Anthem visual style, translating the song, and creating a new narrative to the story. All while remaining sensitive to cultural differences and nuance.

Role: Creative Director
Team: Martin Agency

English Language Version



Arabic Language with English Subtitles



Cel Animation Process



Design and Character Development



Commemorative Poster




Storyboards