This spot is a redux of the world we built for the "oddly satisfying" campaign. The concepts of unlimited data, 5G bandwidth, family sharing, and more, are anchored in visual metaphors representing AT&T.
Role: Executive Creative Director
Team: Brand New School
AT&T: Mobility “Unlimited Plans” styleframes
AT&T: Mobility “Family Offer” styleframes
AT&T: Mobility “Everyone Wins” styleframes