WONDERFILLED:  Design Guidelines

Being a global platform Wonderfilled needed a robust guideline system to maintain consistancy. 

Using elements inspired by the brand, product, and its history, a design system was developed to inspire wonder. There were bright colors, bold graphic language, a unique typeface with hand-drawn flair, illustration style, cel animation, a unique melody that could work across multiple music genres, an audio mnemonic, and a new logo. In total, the design system let the product speak directly to consumers.

Role: Creative Director
Team: Martin Agency


Flip through and see, piece by piece, how to build Wonderfilled from the ground up. This is an instruction manual, motivational document, style guide, exuberant display of wonder, and creative writing exercise all rolled into one.