WONDERFILLED: Design Guidelines
Being a global platform Wonderfilled needed a robust guideline system to maintain consistancy.
Using elements inspired by the brand, product, and its history, a design system was developed to inspire wonder. There were bright colors, bold graphic language, a unique typeface with hand-drawn flair, illustration style, cel animation, a unique melody that could work across multiple music genres, an audio mnemonic, and a new logo. In total, the design system let the product speak directly to consumers.
Role: Creative Director
Team: Martin Agency