CARE: Power of a Box

About
CARE.org is a non-profit that works around the globe to save lives, defeat poverty and achieve social justice. Created the “care package” in World War II.

Ask
Expand their donor base increase awareness of core mission.

Solution
A short film sharing the brand story and mission supported by a launch campaign across owned and paid channels.

Results
Unfortunately CARE decided not to add any paid support behind the campaign. Guaranteeing effective results without a media buy can be a gamble. In this case it paid off, literally.

73% engagement rate. Over 300k impressions in the first month. More than 30,000 completed views. 294,762,577 impressions since launch. $6,959,149 value gained from the project.


Role: Executive Creative Director
Team: Hue+Cry

The Film




Case Study Video




Campaign Assets




Process