OREO-HEADS: Out of Home
OREO-HEADS was a large scale outdoor campaign in New York, Los Angeles, and Chicago that supported the global "PLAY WITH OREO" program.
The approach was to marry the iconic cookie with playful human shapes, allowing customers to see themselves in the brand. There were ten artists and each was given a different attribute of play for creative inspiration. The results were full of wonder.
Role: Creative Director
Team: Martin Agency
Concept Sketches & Process