Magnus Hierta is a creative leader and manager with two decades of experience launching campaigns, building brands, and leading creative teams.

Trained in architecture with deep expertise across advertising and production and a penchant for strategy, his interest is in helping organize teams or projects to accelerate their core goals.


This was a conceptual exercise in building a brand campaign. The goal was to create work that, if real, could potentially lift awareness, drive relevance, and build equity. 

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Coinbase asked for a program to show support for small businesses during the Thanksgiving shopping rush. #WeAcceptCrypto focused on the innovative ways to pay Coinbase offers that help small and local businesses survive and thrive.

Role: Creative Director

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OREO Wonderfilled

Creative direction for the groundbreaking OREO Wonderfilled campaign from 2012-2018. Pitched and won the global account for Martin Agency, worked as creative director on North American business for 6 years while also wrangling the global inter-agency team in 2015.

Role: Creative Director
Involvement: Concept development, creative direction, creative management, client management, agency partner lead

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A design, animation, and production studio. Hue&Cry is an ongoing operation, please contact for any jobs or projects. The studio was founded while at Martin Agency to handle animation work for the Wonderfilled campaign. 
In March of 2018 it spun off from its holding company, IPG, to become fully independent. The studio now works for brands and agencies across North America in addition to producing its own award winning films and content.

Role: Founder/Managing Director
Involvement: Founder, executive creative direction, cheerleader (2013-2020); advisor (2020+)
Studio website here.

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