https://magnushierta.com Portfolio Thu, 20 Apr 2023 20:57:06 +0000 https://magnushierta.com en https://magnushierta.com/Home-1 Tue, 18 Apr 2023 18:57:53 +0000 Portfolio https://magnushierta.com/Home-1 Creative, Director, Builder. 20+ years across brand, advertising, and production. &nbsp;&nbsp; Brand development ︎︎︎ <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/c3989cffbf3404651ec728d8ee91b4a76646dae288f32436882e7bdebdbd6470/Thumbs_Splash-New.jpg" data-mid="175813660" border="0" src="https://freight.cargo.site/w/1000/i/c3989cffbf3404651ec728d8ee91b4a76646dae288f32436882e7bdebdbd6470/Thumbs_Splash-New.jpg" /> Splash Financial: Brand Refresh <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/edba991f13690e766c73006f4dcf1073d19b6949b50052ef3d755f9eea10316d/Honey-2.jpg" data-mid="175820537" border="0" src="https://freight.cargo.site/w/1000/i/edba991f13690e766c73006f4dcf1073d19b6949b50052ef3d755f9eea10316d/Honey-2.jpg" /> Honey: Brand Playbook <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/702d0d3e691ca2092b48a01344a560de30c0a0298ff5a32703c3b4502b3be8af/WFGuidelines1.png" data-mid="175813691" border="0" src="https://freight.cargo.site/w/1000/i/702d0d3e691ca2092b48a01344a560de30c0a0298ff5a32703c3b4502b3be8af/WFGuidelines1.png" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/66acabfc4d00ad45efd558e49843c33933ef609add83a159805328ffa4ebb0bd/WFGuidelines2.png" data-mid="175813688" border="0" src="https://freight.cargo.site/w/1000/i/66acabfc4d00ad45efd558e49843c33933ef609add83a159805328ffa4ebb0bd/WFGuidelines2.png" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/ba812e4ee5f4454567e6aec8fec62ee840a777143febdfc87ea6ab3fde5135b4/WFGuidelines3.png" data-mid="175813689" border="0" src="https://freight.cargo.site/w/1000/i/ba812e4ee5f4454567e6aec8fec62ee840a777143febdfc87ea6ab3fde5135b4/WFGuidelines3.png" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/0d1fcec772f6daed0d81bfb251de6afde47d9cd7192d9ea26a61e5f87fa49d15/WFGuidelines4.png" data-mid="175813690" border="0" src="https://freight.cargo.site/w/1000/i/0d1fcec772f6daed0d81bfb251de6afde47d9cd7192d9ea26a61e5f87fa49d15/WFGuidelines4.png" /> Wonderfilled: Brand Guidelines <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/e9dabfbe306829136671358fe4127ba111d8714403d12e1ba28b3faeab52d8b3/HAC3.jpg" data-mid="175813703" border="0" src="https://freight.cargo.site/w/1000/i/e9dabfbe306829136671358fe4127ba111d8714403d12e1ba28b3faeab52d8b3/HAC3.jpg" /> Hue+Cry: Brand Refresh <img width="938" height="1150" width_o="938" height_o="1150" data-src="https://freight.cargo.site/t/original/i/a407ab32851d468d8da9bab76aa893a3aa28747305a345d5e7e3feb44e329e79/Chobani.jpg" data-mid="176512861" border="0" src="https://freight.cargo.site/w/938/i/a407ab32851d468d8da9bab76aa893a3aa28747305a345d5e7e3feb44e329e79/Chobani.jpg" /> Chobani: Brand Book <img width="937" height="1150" width_o="937" height_o="1150" data-src="https://freight.cargo.site/t/original/i/c2ab90e6d69f130a72921307458130190761dd8d33cf5b4738cec26b88613a9c/Social-1.jpg" data-mid="175816533" border="0" src="https://freight.cargo.site/w/937/i/c2ab90e6d69f130a72921307458130190761dd8d33cf5b4738cec26b88613a9c/Social-1.jpg" /> Splash:&nbsp;Social <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/0ae51fd8dd260fa102f78ea6e832a4b581edfc9d8b47476c5a08fa07947acd18/Splash-Social-Banner.jpg" data-mid="175813666" border="0" src="https://freight.cargo.site/w/1000/i/0ae51fd8dd260fa102f78ea6e832a4b581edfc9d8b47476c5a08fa07947acd18/Splash-Social-Banner.jpg" /> Splash: Internal Assets See all brand development projects ︎︎︎ Advertising ︎︎︎ <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/9ffb9ac2a1d6d1cd67aece15a55939c64f3525e04d53c3cb508920d8978d10f3/WODNERFILLED.jpg" data-mid="175818105" border="0" src="https://freight.cargo.site/w/1000/i/9ffb9ac2a1d6d1cd67aece15a55939c64f3525e04d53c3cb508920d8978d10f3/WODNERFILLED.jpg" /> Wonderfilled: Campaign <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8508db590ca63a2ef2345f05c0cb57b8cf6a12d1a6d56d98fe1fea872f3b34da/WFLaunchAnthem.jpg" data-mid="175818431" border="0" src="https://freight.cargo.site/w/1000/i/8508db590ca63a2ef2345f05c0cb57b8cf6a12d1a6d56d98fe1fea872f3b34da/WFLaunchAnthem.jpg" /> Wonderfilled: Launch Anthem <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/d8e7f73b932bbf719d3c202211de99112e46bd97efb74bec20253d0edbeb2f48/OreoHeads.jpg" data-mid="175818487" border="0" src="https://freight.cargo.site/w/1000/i/d8e7f73b932bbf719d3c202211de99112e46bd97efb74bec20253d0edbeb2f48/OreoHeads.jpg" /> Oreo Heads: Out-of-Home <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/5e1769ac34b0f77aa0fe31b6dfe1a4f3efb6140465e00dca8d2730ae9cbe40b5/CoinbaseCryptoHoliday.jpg" data-mid="175818531" border="0" src="https://freight.cargo.site/w/1000/i/5e1769ac34b0f77aa0fe31b6dfe1a4f3efb6140465e00dca8d2730ae9cbe40b5/CoinbaseCryptoHoliday.jpg" /> Coinbase: Crypto Holiday <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/2f7344622497f77755e1ef91e28e9d51f609bcfd8ed5953ba6a8d44fe1680d72/SNAPMLK.jpg" data-mid="175818562" border="0" src="https://freight.cargo.site/w/1000/i/2f7344622497f77755e1ef91e28e9d51f609bcfd8ed5953ba6a8d44fe1680d72/SNAPMLK.jpg" /> Snapchat: MLK Day <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/63499cef50c273f81fe6b81c564f74a02c18067d0f550e37e9f4daba95576f83/Stoli-TheVodka.jpg" data-mid="175818597" border="0" src="https://freight.cargo.site/w/1000/i/63499cef50c273f81fe6b81c564f74a02c18067d0f550e37e9f4daba95576f83/Stoli-TheVodka.jpg" /> Stoli: “The” Vodka <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/84c569975d0524287e4f259a888ab0affee1df0f190204da6c96e8522a80f9db/Stripe.jpg" data-mid="175818620" border="0" src="https://freight.cargo.site/w/1000/i/84c569975d0524287e4f259a888ab0affee1df0f190204da6c96e8522a80f9db/Stripe.jpg" /> Stripe: Brand Campaign See all advertising projects&nbsp;︎︎︎ Direction ︎︎︎ <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/43cce21264b942481e62b517e92b3b52eca1cd15ebc01e5b010e5316bb9b71b3/AndroidSpotlight.jpg" data-mid="175818683" border="0" src="https://freight.cargo.site/w/1000/i/43cce21264b942481e62b517e92b3b52eca1cd15ebc01e5b010e5316bb9b71b3/AndroidSpotlight.jpg" /> Android: Spotlight <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/e5c8c68fa60e7044a318dd9ef6b35b82c0db26a28c95f2645920a9a77c5c3c25/Ritz.jpg" data-mid="175818702" border="0" src="https://freight.cargo.site/w/1000/i/e5c8c68fa60e7044a318dd9ef6b35b82c0db26a28c95f2645920a9a77c5c3c25/Ritz.jpg" /> Ritz: Crisp &amp; Thins <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/09014d9ae6a8073d113d9a69aa933dda0aa508d5a20a7eff92b449a8a0cdd805/ATT-Mobility.jpg" data-mid="175818723" border="0" src="https://freight.cargo.site/w/1000/i/09014d9ae6a8073d113d9a69aa933dda0aa508d5a20a7eff92b449a8a0cdd805/ATT-Mobility.jpg" /> AT&amp;T: Mobility <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/5fbb3a04e9271bacc1e74d65aac899d92cb5592496aa85138d5bc05acfd5e490/ADobeMax.jpg" data-mid="175818747" border="0" src="https://freight.cargo.site/w/1000/i/5fbb3a04e9271bacc1e74d65aac899d92cb5592496aa85138d5bc05acfd5e490/ADobeMax.jpg" /> Adobe: MAX <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/d54d7773f50caf76e4c8a4e444ac85b56b45a38f4132003f57ed5eadbdf73de1/HoneyKawhi.jpg" data-mid="175818770" border="0" src="https://freight.cargo.site/w/1000/i/d54d7773f50caf76e4c8a4e444ac85b56b45a38f4132003f57ed5eadbdf73de1/HoneyKawhi.jpg" /> Honey: Kawhi Leonard <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/456d004597eafa512d8e9320419176552386599bc10d0b7497b46643963d6308/OreoAladdin.jpg" data-mid="175818828" border="0" src="https://freight.cargo.site/w/1000/i/456d004597eafa512d8e9320419176552386599bc10d0b7497b46643963d6308/OreoAladdin.jpg" /> Oreo: Aladdin <img width="420" height="514" width_o="420" height_o="514" data-src="https://freight.cargo.site/t/original/i/1379c8ac819a98f042e62f51accc1aeedb7c176d0bacae639ff0c3e02e52f250/SPSDesign.gif" data-mid="175813727" border="0" src="https://freight.cargo.site/w/420/i/1379c8ac819a98f042e62f51accc1aeedb7c176d0bacae639ff0c3e02e52f250/SPSDesign.gif" /> Snap: SPS21 Design See all directed projects ︎︎︎ https://magnushierta.com/Brand-1 Wed, 19 Apr 2023 18:11:43 +0000 Portfolio https://magnushierta.com/Brand-1 Brand Projects Projects that were lead from the brand side or&nbsp; specifically focused on developing a company’s brand voice, developing brand guidelines, or creating marketing materials within a brand department. &nbsp;&nbsp; <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/c3989cffbf3404651ec728d8ee91b4a76646dae288f32436882e7bdebdbd6470/Thumbs_Splash-New.jpg" data-mid="175949585" border="0" src="https://freight.cargo.site/w/1000/i/c3989cffbf3404651ec728d8ee91b4a76646dae288f32436882e7bdebdbd6470/Thumbs_Splash-New.jpg" /> Splash: Brand Refresh <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/edba991f13690e766c73006f4dcf1073d19b6949b50052ef3d755f9eea10316d/Honey-2.jpg" data-mid="175949635" border="0" src="https://freight.cargo.site/w/1000/i/edba991f13690e766c73006f4dcf1073d19b6949b50052ef3d755f9eea10316d/Honey-2.jpg" /> Honey: Brand Playbook <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/702d0d3e691ca2092b48a01344a560de30c0a0298ff5a32703c3b4502b3be8af/WFGuidelines1.png" data-mid="175949612" border="0" src="https://freight.cargo.site/w/1000/i/702d0d3e691ca2092b48a01344a560de30c0a0298ff5a32703c3b4502b3be8af/WFGuidelines1.png" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/66acabfc4d00ad45efd558e49843c33933ef609add83a159805328ffa4ebb0bd/WFGuidelines2.png" data-mid="175949609" border="0" src="https://freight.cargo.site/w/1000/i/66acabfc4d00ad45efd558e49843c33933ef609add83a159805328ffa4ebb0bd/WFGuidelines2.png" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/ba812e4ee5f4454567e6aec8fec62ee840a777143febdfc87ea6ab3fde5135b4/WFGuidelines3.png" data-mid="175949610" border="0" src="https://freight.cargo.site/w/1000/i/ba812e4ee5f4454567e6aec8fec62ee840a777143febdfc87ea6ab3fde5135b4/WFGuidelines3.png" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/0d1fcec772f6daed0d81bfb251de6afde47d9cd7192d9ea26a61e5f87fa49d15/WFGuidelines4.png" data-mid="175949611" border="0" src="https://freight.cargo.site/w/1000/i/0d1fcec772f6daed0d81bfb251de6afde47d9cd7192d9ea26a61e5f87fa49d15/WFGuidelines4.png" /> Wonderfilled:Guidelines <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/5e24ea5c52ac87175307f8d5adf0d714636c30c26aa533298f5307fdb29d81ca/Splash-Swag-2.jpg" data-mid="175960815" border="0" src="https://freight.cargo.site/w/1000/i/5e24ea5c52ac87175307f8d5adf0d714636c30c26aa533298f5307fdb29d81ca/Splash-Swag-2.jpg" /> Splash: Swag <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/e9dabfbe306829136671358fe4127ba111d8714403d12e1ba28b3faeab52d8b3/HAC3.jpg" data-mid="175949615" border="0" src="https://freight.cargo.site/w/1000/i/e9dabfbe306829136671358fe4127ba111d8714403d12e1ba28b3faeab52d8b3/HAC3.jpg" /> Hue+Cry: Brand Refresh <img width="815" height="1000" width_o="815" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3c09f50e4c779caa3afd7a6d8da7d10ba19e63b19f2aacb99de7e0872d917217/HAC-OG2.jpg" data-mid="175963855" border="0" src="https://freight.cargo.site/w/815/i/3c09f50e4c779caa3afd7a6d8da7d10ba19e63b19f2aacb99de7e0872d917217/HAC-OG2.jpg" /> Hue&amp;Cry: Original Brand <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/0ae51fd8dd260fa102f78ea6e832a4b581edfc9d8b47476c5a08fa07947acd18/Splash-Social-Banner.jpg" data-mid="175949591" border="0" src="https://freight.cargo.site/w/1000/i/0ae51fd8dd260fa102f78ea6e832a4b581edfc9d8b47476c5a08fa07947acd18/Splash-Social-Banner.jpg" /> Splash: Internal Assets <img width="937" height="1150" width_o="937" height_o="1150" data-src="https://freight.cargo.site/t/original/i/c2ab90e6d69f130a72921307458130190761dd8d33cf5b4738cec26b88613a9c/Social-1.jpg" data-mid="175949621" border="0" src="https://freight.cargo.site/w/937/i/c2ab90e6d69f130a72921307458130190761dd8d33cf5b4738cec26b88613a9c/Social-1.jpg" /> Splash: Social <img width="938" height="1150" width_o="938" height_o="1150" data-src="https://freight.cargo.site/t/original/i/7a10fd971689fbec9bc9d9c4c9f688fa1ccffc6b72a75a1ca9be095d7578f6ad/Chobani.jpg" data-mid="175978907" border="0" src="https://freight.cargo.site/w/938/i/7a10fd971689fbec9bc9d9c4c9f688fa1ccffc6b72a75a1ca9be095d7578f6ad/Chobani.jpg" /> Chobani: Brand Book <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/9ba81176439feb0915504355365bec32fada6e7d8d16661c77c8c608a4b06a0c/Direct-Mail.jpg" data-mid="175961130" border="0" src="https://freight.cargo.site/w/1000/i/9ba81176439feb0915504355365bec32fada6e7d8d16661c77c8c608a4b06a0c/Direct-Mail.jpg" /> Splash: Direct Mail <img width="937" height="1150" width_o="937" height_o="1150" data-src="https://freight.cargo.site/t/original/i/2678943403df7d104e76732f92b4d6033846dd62ca163aeedc1e41498902f091/Email.jpg" data-mid="175949620" border="0" src="https://freight.cargo.site/w/937/i/2678943403df7d104e76732f92b4d6033846dd62ca163aeedc1e41498902f091/Email.jpg" /> Splash: Email https://magnushierta.com/Advertising-1 Wed, 19 Apr 2023 20:48:27 +0000 Portfolio https://magnushierta.com/Advertising-1 Advertising ProjectsThese projects are all through the lens of advertising. Either lead or concepted as a creative director working to help sell things in memorable ways. &nbsp;&nbsp; <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/9ffb9ac2a1d6d1cd67aece15a55939c64f3525e04d53c3cb508920d8978d10f3/WODNERFILLED.jpg" data-mid="175966582" border="0" src="https://freight.cargo.site/w/1000/i/9ffb9ac2a1d6d1cd67aece15a55939c64f3525e04d53c3cb508920d8978d10f3/WODNERFILLED.jpg" /> Wonderfilled: Campaign <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8508db590ca63a2ef2345f05c0cb57b8cf6a12d1a6d56d98fe1fea872f3b34da/WFLaunchAnthem.jpg" data-mid="175966583" border="0" src="https://freight.cargo.site/w/1000/i/8508db590ca63a2ef2345f05c0cb57b8cf6a12d1a6d56d98fe1fea872f3b34da/WFLaunchAnthem.jpg" /> Wonderfilled: Launch Anthem <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/d8e7f73b932bbf719d3c202211de99112e46bd97efb74bec20253d0edbeb2f48/OreoHeads.jpg" data-mid="175966584" border="0" src="https://freight.cargo.site/w/1000/i/d8e7f73b932bbf719d3c202211de99112e46bd97efb74bec20253d0edbeb2f48/OreoHeads.jpg" /> Oreo Heads: Out-of-Home <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/84c569975d0524287e4f259a888ab0affee1df0f190204da6c96e8522a80f9db/Stripe.jpg" data-mid="175966588" border="0" src="https://freight.cargo.site/w/1000/i/84c569975d0524287e4f259a888ab0affee1df0f190204da6c96e8522a80f9db/Stripe.jpg" /> Stripe: Brand Campaign <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/5e1769ac34b0f77aa0fe31b6dfe1a4f3efb6140465e00dca8d2730ae9cbe40b5/CoinbaseCryptoHoliday.jpg" data-mid="175966585" border="0" src="https://freight.cargo.site/w/1000/i/5e1769ac34b0f77aa0fe31b6dfe1a4f3efb6140465e00dca8d2730ae9cbe40b5/CoinbaseCryptoHoliday.jpg" /> Coinbase: Crypto Holiday <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/2f7344622497f77755e1ef91e28e9d51f609bcfd8ed5953ba6a8d44fe1680d72/SNAPMLK.jpg" data-mid="175966586" border="0" src="https://freight.cargo.site/w/1000/i/2f7344622497f77755e1ef91e28e9d51f609bcfd8ed5953ba6a8d44fe1680d72/SNAPMLK.jpg" /> Snapchat: MLK Day <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/63499cef50c273f81fe6b81c564f74a02c18067d0f550e37e9f4daba95576f83/Stoli-TheVodka.jpg" data-mid="175966587" border="0" src="https://freight.cargo.site/w/1000/i/63499cef50c273f81fe6b81c564f74a02c18067d0f550e37e9f4daba95576f83/Stoli-TheVodka.jpg" /> Stoli: “The” Vodka <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/6f178a321d1df208cc6b166ed5517759fa79b865ebd307468e467d34d7bc2cf9/OreoBedtime.jpg" data-mid="175968291" border="0" src="https://freight.cargo.site/w/1000/i/6f178a321d1df208cc6b166ed5517759fa79b865ebd307468e467d34d7bc2cf9/OreoBedtime.jpg" /> Oreo: Bedtime <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/a04f2b488e693d515df572e09217b13032eec5d328434745051b5ac518664fa1/WFLaunchPrint.jpg" data-mid="175968358" border="0" src="https://freight.cargo.site/w/1000/i/a04f2b488e693d515df572e09217b13032eec5d328434745051b5ac518664fa1/WFLaunchPrint.jpg" /> Wonderfilled: Launch Print <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/a7b7d6150c86c09c723880796c63503028e0d69c4ea1048b2357bd42c668178c/SNAPHolidayMagic.jpg" data-mid="175968448" border="0" src="https://freight.cargo.site/w/1000/i/a7b7d6150c86c09c723880796c63503028e0d69c4ea1048b2357bd42c668178c/SNAPHolidayMagic.jpg" /> Snap: Holiday Magic <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/88108bf0b6fd4b40daa0e7e0b48c8c63168e6f66437cd53e2c41275ab96e6edd/OreoThins2.jpg" data-mid="175968589" border="0" src="https://freight.cargo.site/w/1000/i/88108bf0b6fd4b40daa0e7e0b48c8c63168e6f66437cd53e2c41275ab96e6edd/OreoThins2.jpg" /> Oreo Thins: Product Launch <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/81d66c15a3677bed2db43d84e49b348e046fd157ecccc3be72b5999966a11f1d/OreoHoliday.jpg" data-mid="175970082" border="0" src="https://freight.cargo.site/w/1000/i/81d66c15a3677bed2db43d84e49b348e046fd157ecccc3be72b5999966a11f1d/OreoHoliday.jpg" /> Oreo: Holiday <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/a1f8e97c95c2b9aa3ff6b09c757f629bd3292e955656c4f9d0f87b1aff633e7d/Oreo-PWOCampaign.jpg" data-mid="175969921" border="0" src="https://freight.cargo.site/w/1000/i/a1f8e97c95c2b9aa3ff6b09c757f629bd3292e955656c4f9d0f87b1aff633e7d/Oreo-PWOCampaign.jpg" /> Play With Oreo: Campaign <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/88fcc16df1aefc1581049bd4c7a712791e42812f76198dd8553acc99527cf997/Oreo-PWOTV1.jpg" data-mid="175969537" border="0" src="https://freight.cargo.site/w/1000/i/88fcc16df1aefc1581049bd4c7a712791e42812f76198dd8553acc99527cf997/Oreo-PWOTV1.jpg" /> Play With Oreo: TV <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/480eca8978e42fd832e86f10c7e3c52b139557306ef61a3294cacd693c29e210/OreoHeads-Activations.jpg" data-mid="175970218" border="0" src="https://freight.cargo.site/w/1000/i/480eca8978e42fd832e86f10c7e3c52b139557306ef61a3294cacd693c29e210/OreoHeads-Activations.jpg" /> Oreo Heads: Activations <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/9cf127b8120bb3a3fe6dbc2f9b867ebba8a172a5739ed109e64ccf4581966e1c/CoinbaseKD.jpg" data-mid="175970472" border="0" src="https://freight.cargo.site/w/1000/i/9cf127b8120bb3a3fe6dbc2f9b867ebba8a172a5739ed109e64ccf4581966e1c/CoinbaseKD.jpg" /> Coinbase x Kevin Durant <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/33a2fc03661e74546316492413ca3711a6ddb2922d30e49fb4808035e1117fb6/CoinbaseLoFi.jpg" data-mid="175970582" border="0" src="https://freight.cargo.site/w/1000/i/33a2fc03661e74546316492413ca3711a6ddb2922d30e49fb4808035e1117fb6/CoinbaseLoFi.jpg" /> Coinbase: LoFi Jams <img width="420" height="514" width_o="420" height_o="514" data-src="https://freight.cargo.site/t/original/i/469e677ee233aa32354463d18601d88418e9fb64960ac9c1a6a583049d86f4de/CoinbaseWeAcceptCrypto-copy.gif" data-mid="175971314" border="0" src="https://freight.cargo.site/w/420/i/469e677ee233aa32354463d18601d88418e9fb64960ac9c1a6a583049d86f4de/CoinbaseWeAcceptCrypto-copy.gif" /> Coinbase: #WeAcceptCrypto <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/360314bca6e163a85aece43070dcef7f3c2d58706ac7dd9e6b39973766c7bb08/Care.jpg" data-mid="175971377" border="0" src="https://freight.cargo.site/w/1000/i/360314bca6e163a85aece43070dcef7f3c2d58706ac7dd9e6b39973766c7bb08/Care.jpg" /> CARE.org <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/18392abc761d80fd2cd1c71573e6f9b31adfe023e85c6831bfb872081337be37/OreoMelsMini.jpg" data-mid="175971458" border="0" src="https://freight.cargo.site/w/1000/i/18392abc761d80fd2cd1c71573e6f9b31adfe023e85c6831bfb872081337be37/OreoMelsMini.jpg" /> Oreo: Mel’s Mini Mini Mart <img width="940" height="1150" width_o="940" height_o="1150" data-src="https://freight.cargo.site/t/original/i/4afc76c357bc5ec513ef8f6ecad13cda81fea38a7ba81b622fd1d8aa2504e970/ChipsAhoy-Choco.jpg" data-mid="176067817" border="0" src="https://freight.cargo.site/w/940/i/4afc76c357bc5ec513ef8f6ecad13cda81fea38a7ba81b622fd1d8aa2504e970/ChipsAhoy-Choco.jpg" /> Chips Ahoy!&nbsp;Choco Time!&nbsp; <img width="752" height="920" width_o="752" height_o="920" data-src="https://freight.cargo.site/t/original/i/c9ad7b6dafff23307e448c1431d66c8ed704d744827d69d771c08fd29ce5470a/Ahoywich-Thumb.jpg" data-mid="176069693" border="0" src="https://freight.cargo.site/w/752/i/c9ad7b6dafff23307e448c1431d66c8ed704d744827d69d771c08fd29ce5470a/Ahoywich-Thumb.jpg" /> Chips Ahoy! Ahoy!wich <img width="940" height="1150" width_o="940" height_o="1150" data-src="https://freight.cargo.site/t/original/i/13af20a3cfd5d503a46e42a754fe692d6090392457b2b2d3177770db2d207d07/CG-Thumb.jpg" data-mid="176087054" border="0" src="https://freight.cargo.site/w/940/i/13af20a3cfd5d503a46e42a754fe692d6090392457b2b2d3177770db2d207d07/CG-Thumb.jpg" /> Cookie Guy Toolkit <img width="752" height="920" width_o="752" height_o="920" data-src="https://freight.cargo.site/t/original/i/e8ec679809c7a7c6661e38d1b56e211723c8bcf9d31f8dd113620febe6052af7/CoalKids.jpg" data-mid="176091516" border="0" src="https://freight.cargo.site/w/752/i/e8ec679809c7a7c6661e38d1b56e211723c8bcf9d31f8dd113620febe6052af7/CoalKids.jpg" /> OREO:&nbsp;Coal Kids Holiday Story https://magnushierta.com/Production-1 Wed, 19 Apr 2023 21:38:12 +0000 Portfolio https://magnushierta.com/Production-1 Directed ProjectsWith a deep connection to the production industry and animation, each project here was handled as a director or creative director focused on the craft of bringing concepts to life. &nbsp;&nbsp; <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/43cce21264b942481e62b517e92b3b52eca1cd15ebc01e5b010e5316bb9b71b3/AndroidSpotlight.jpg" data-mid="175971655" border="0" src="https://freight.cargo.site/w/1000/i/43cce21264b942481e62b517e92b3b52eca1cd15ebc01e5b010e5316bb9b71b3/AndroidSpotlight.jpg" /> Android: Spotlight <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/d0a16029918f7cb47559def4fb043115a05075e7928e9de3587fed62d26fa587/AndroidDesignDev2.jpg" data-mid="175976356" border="0" src="https://freight.cargo.site/w/1000/i/d0a16029918f7cb47559def4fb043115a05075e7928e9de3587fed62d26fa587/AndroidDesignDev2.jpg" /> Android: Design Development <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/e5c8c68fa60e7044a318dd9ef6b35b82c0db26a28c95f2645920a9a77c5c3c25/Ritz.jpg" data-mid="175971656" border="0" src="https://freight.cargo.site/w/1000/i/e5c8c68fa60e7044a318dd9ef6b35b82c0db26a28c95f2645920a9a77c5c3c25/Ritz.jpg" /> Ritz: Crisp &amp; Thins <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/5fbb3a04e9271bacc1e74d65aac899d92cb5592496aa85138d5bc05acfd5e490/ADobeMax.jpg" data-mid="175971658" border="0" src="https://freight.cargo.site/w/1000/i/5fbb3a04e9271bacc1e74d65aac899d92cb5592496aa85138d5bc05acfd5e490/ADobeMax.jpg" /> Adobe: MAX <img width="420" height="514" width_o="420" height_o="514" data-src="https://freight.cargo.site/t/original/i/5432557ca8c5c995611a5d1e5c571dd2505fe02c5412612631240b6b222d67cb/ATT-Oddly.gif" data-mid="175971829" border="0" src="https://freight.cargo.site/w/420/i/5432557ca8c5c995611a5d1e5c571dd2505fe02c5412612631240b6b222d67cb/ATT-Oddly.gif" /> AT&amp;T: Oddly Satisfying <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/d54d7773f50caf76e4c8a4e444ac85b56b45a38f4132003f57ed5eadbdf73de1/HoneyKawhi.jpg" data-mid="175971659" border="0" src="https://freight.cargo.site/w/1000/i/d54d7773f50caf76e4c8a4e444ac85b56b45a38f4132003f57ed5eadbdf73de1/HoneyKawhi.jpg" /> Honey: Kawhi Leonard <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/456d004597eafa512d8e9320419176552386599bc10d0b7497b46643963d6308/OreoAladdin.jpg" data-mid="175971660" border="0" src="https://freight.cargo.site/w/1000/i/456d004597eafa512d8e9320419176552386599bc10d0b7497b46643963d6308/OreoAladdin.jpg" /> Oreo: Aladdin <img width="420" height="514" width_o="420" height_o="514" data-src="https://freight.cargo.site/t/original/i/1379c8ac819a98f042e62f51accc1aeedb7c176d0bacae639ff0c3e02e52f250/SPSDesign.gif" data-mid="175971644" border="0" src="https://freight.cargo.site/w/420/i/1379c8ac819a98f042e62f51accc1aeedb7c176d0bacae639ff0c3e02e52f250/SPSDesign.gif" /> Snap: SPS21 Design <img width="940" height="1150" width_o="940" height_o="1150" data-src="https://freight.cargo.site/t/original/i/3915b9ab2fb56bf5955ee7804348ab2c2e51ad364fcb1844344d2ac6d1145f6d/BeLikeMatt.jpg" data-mid="175972921" border="0" src="https://freight.cargo.site/w/940/i/3915b9ab2fb56bf5955ee7804348ab2c2e51ad364fcb1844344d2ac6d1145f6d/BeLikeMatt.jpg" /> Be Like Matt <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/7117073b834825bf8d2d5d2553971f542d471b551c092759437df1cd4d741acd/CT5.jpg" data-mid="175973160" border="0" src="https://freight.cargo.site/w/1000/i/7117073b834825bf8d2d5d2553971f542d471b551c092759437df1cd4d741acd/CT5.jpg" /> Creativity Top 5 <img width="938" height="1150" width_o="938" height_o="1150" data-src="https://freight.cargo.site/t/original/i/0c3308ffeb06d8e39ff2d97a50870d23d92b616207664a7fb7105f3aeaf3342f/MiLotto1_2.jpg" data-mid="175973287" border="0" src="https://freight.cargo.site/w/938/i/0c3308ffeb06d8e39ff2d97a50870d23d92b616207664a7fb7105f3aeaf3342f/MiLotto1_2.jpg" /> Michigan Lotto <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/f04c3cc4a71b147c726291d452758c5dc5da081bd8fc9aaa143b403849abb317/NTT.jpg" data-mid="175973354" border="0" src="https://freight.cargo.site/w/1000/i/f04c3cc4a71b147c726291d452758c5dc5da081bd8fc9aaa143b403849abb317/NTT.jpg" /> NTT Research <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/0debbf4ef2e542cea04f1b68e1641037c5d5193178316538cb7d3e945742e3c4/Stoli-AvsThe.jpg" data-mid="175973398" border="0" src="https://freight.cargo.site/w/1000/i/0debbf4ef2e542cea04f1b68e1641037c5d5193178316538cb7d3e945742e3c4/Stoli-AvsThe.jpg" /> Stoli: A vs The <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/85703e0eed5ec572331c2d70b6009c92492a722f234ca4394760f77734f1a5ac/PLCC-01.jpg" data-mid="175973461" border="0" src="https://freight.cargo.site/w/1000/i/85703e0eed5ec572331c2d70b6009c92492a722f234ca4394760f77734f1a5ac/PLCC-01.jpg" /> Splash:&nbsp;Credit Cards vs. Personal Loans <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/81b53363b663d1289a337b36566d2d2f4da07bc1612680c2677f3f9656a93412/SPSFilms.jpg" data-mid="175973595" border="0" src="https://freight.cargo.site/w/1000/i/81b53363b663d1289a337b36566d2d2f4da07bc1612680c2677f3f9656a93412/SPSFilms.jpg" /> Snap: SPS21 Films <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/09014d9ae6a8073d113d9a69aa933dda0aa508d5a20a7eff92b449a8a0cdd805/ATT-Mobility.jpg" data-mid="175971657" border="0" src="https://freight.cargo.site/w/1000/i/09014d9ae6a8073d113d9a69aa933dda0aa508d5a20a7eff92b449a8a0cdd805/ATT-Mobility.jpg" /> AT&amp;T: Mobility <img width="940" height="1150" width_o="940" height_o="1150" data-src="https://freight.cargo.site/t/original/i/b73f7bb4c2d72a90a04fadc0d0bd63474959611c9e4c8c9f97028b7462ceb0bb/Chihuly.jpg" data-mid="175980932" border="0" src="https://freight.cargo.site/w/940/i/b73f7bb4c2d72a90a04fadc0d0bd63474959611c9e4c8c9f97028b7462ceb0bb/Chihuly.jpg" /> Chihuly <img width="420" height="514" width_o="420" height_o="514" data-src="https://freight.cargo.site/t/original/i/6b15134720f56826b64414d063b13287de4845661693649ae504d300b4bd8c0e/OneShow.gif" data-mid="175981750" border="0" src="https://freight.cargo.site/w/420/i/6b15134720f56826b64414d063b13287de4845661693649ae504d300b4bd8c0e/OneShow.gif" /> One Show Titles <img width="940" height="1150" width_o="940" height_o="1150" data-src="https://freight.cargo.site/t/original/i/b3c88ecba95417f998ee800eac6a521496452a8db95c9fcff1b6fefa96167235/TIAA2.jpg" data-mid="175982296" border="0" src="https://freight.cargo.site/w/940/i/b3c88ecba95417f998ee800eac6a521496452a8db95c9fcff1b6fefa96167235/TIAA2.jpg" /> TIAA Brand Refresh <img width="940" height="1150" width_o="940" height_o="1150" data-src="https://freight.cargo.site/t/original/i/3411e9e38d47d4dd49acd0fef23484e5c83c936d6e06198d501022557eff052a/Centrum.jpg" data-mid="175983573" border="0" src="https://freight.cargo.site/w/940/i/3411e9e38d47d4dd49acd0fef23484e5c83c936d6e06198d501022557eff052a/Centrum.jpg" /> Centrum: Snackables https://magnushierta.com/About Wed, 05 Apr 2023 00:28:13 +0000 Portfolio https://magnushierta.com/About Creative, Director, Builder I am a creative with over two decades of experience launching campaigns, building brands, starting companies, and leading creative teams. Trained in architecture with deep expertise across advertising and production with a penchant for strategy, my interest is in organizing teams or projects to accelerate their core goals. I also own Hue+Cry, an award winning design and animation studio. If you need a full support team, reach out. Connect: LinkedIn, Instagram, Twitter, WNW, Email <img width="2388" height="2480" width_o="2388" height_o="2480" data-src="https://freight.cargo.site/t/original/i/10b1a3d3fc5f0e7a98071e4d1c633e85875a39dc4ce44c2635651c4684afc71f/MattD-Magnus1c.jpg" data-mid="174526037" border="0" src="https://freight.cargo.site/w/1000/i/10b1a3d3fc5f0e7a98071e4d1c633e85875a39dc4ce44c2635651c4684afc71f/MattD-Magnus1c.jpg" /> Experience &nbsp; &nbsp; &nbsp; Splash FinancialHead of Brand2021 - 2023 Brand New School Executive Creative Director 2020 - 2021 Hue+Cry Founder / Executive Creative Director 2014 - Today Martin Agency VP Creative Director 2012 - 2018 Exopolis Art Director 2009 - 2011 Director / DGA Bling &nbsp; &nbsp; &nbsp; Gold Effie Cannes Lion D&amp;AD Pencils One Show Pencils One Show MeritsADC Silver AICP Design AICP Production Design CA TypographyCA Illustration CA Design Clients&nbsp; Adobe • AT&amp;T • Apple • Android • Arby’s • Alfa Romeo • Archinect.com • BenMoore • CapitalOne • Centrum • Clorox • Chase • Chevy • ChipsAhoy! • Chobani • Chihuly • Coinbase • Discover Card • Electrolux • GMC • Honey • HP • Morgan Stanley • MSNBC • National Geographic • Nerf • Novant Health • Oreo • OldOverholt • One Medical • Rakuten • Ritz Cracker • Sabra • Salesforce • Service Now • Snap • Splash Financial • Stoli • Stripe • Tetley • TicTac • TracFone • Net10 • UPS • US Cellular • USAID • Walmart • WOW • Xfinity • Yahoo • Zillow https://magnushierta.com/Ahoywich Thu, 20 Apr 2023 17:20:42 +0000 Portfolio https://magnushierta.com/Ahoywich Chips Ahoy! Ahoy!wich Print They say “sex sells,” but what about sexy closeups of ice-cream? All those chunks, drips, and gooey bits? This print campaign got straight to the point and focused on the delicious and sticky product, Chips Ahoy! ice cream sandwiches.Role: Creative DirectorTeam: Martin Agency Print Stills <img width="3333" height="4166" width_o="3333" height_o="4166" data-src="https://freight.cargo.site/t/original/i/b2416e19e73e138dac8c30c2c1d9f3861773343aa6a1fe292618e3b71353c5e9/Print-Monkey.jpg" data-mid="176068865" border="0" src="https://freight.cargo.site/w/1000/i/b2416e19e73e138dac8c30c2c1d9f3861773343aa6a1fe292618e3b71353c5e9/Print-Monkey.jpg" /> <img width="3333" height="4166" width_o="3333" height_o="4166" data-src="https://freight.cargo.site/t/original/i/04fc798b5b234dde8cd2db922aea49e113660f75d2b87812c41dca98477573c1/Print-Mudpie.jpg" data-mid="176068868" border="0" src="https://freight.cargo.site/w/1000/i/04fc798b5b234dde8cd2db922aea49e113660f75d2b87812c41dca98477573c1/Print-Mudpie.jpg" /> <img width="1666" height="2083" width_o="1666" height_o="2083" data-src="https://freight.cargo.site/t/original/i/bafd7cac0a54ff302f94c259acf0033e189bc4390dac5c7186f107c0b7f4d9da/Print-Pretty-SM.jpg" data-mid="176069052" border="0" src="https://freight.cargo.site/w/1000/i/bafd7cac0a54ff302f94c259acf0033e189bc4390dac5c7186f107c0b7f4d9da/Print-Pretty-SM.jpg" /> <img width="1666" height="2083" width_o="1666" height_o="2083" data-src="https://freight.cargo.site/t/original/i/0dcf01d836082962b2b445f61c14db7af10666819a27935fbaf631e4b92e7b97/Print-Mint-SM.jpg" data-mid="176069148" border="0" src="https://freight.cargo.site/w/1000/i/0dcf01d836082962b2b445f61c14db7af10666819a27935fbaf631e4b92e7b97/Print-Mint-SM.jpg" /> <img width="1666" height="2083" width_o="1666" height_o="2083" data-src="https://freight.cargo.site/t/original/i/b266834c7384e95f6c733c68c50a1bf531532372f8b892b4be8d3de0ac8f82ff/Print-Redundant-SM.jpg" data-mid="176069149" border="0" src="https://freight.cargo.site/w/1000/i/b266834c7384e95f6c733c68c50a1bf531532372f8b892b4be8d3de0ac8f82ff/Print-Redundant-SM.jpg" /> <img width="1666" height="2083" width_o="1666" height_o="2083" data-src="https://freight.cargo.site/t/original/i/0c6a2aa5e98d4c6a42e8ba1a47749734d78cc37778e5a6806635f50654b1ba57/Print-Softserve-SM.jpg" data-mid="176069150" border="0" src="https://freight.cargo.site/w/1000/i/0c6a2aa5e98d4c6a42e8ba1a47749734d78cc37778e5a6806635f50654b1ba57/Print-Softserve-SM.jpg" /> Point of Purchase <img width="2682" height="930" width_o="2682" height_o="930" data-src="https://freight.cargo.site/t/original/i/e1ffe99be154c37f4688ac3d99c41306e1bdcebb2b60ea9edbb1d0328374352d/Screenshot-2023-04-20-at-10.24.27-AM.jpg" data-mid="176069491" border="0" src="https://freight.cargo.site/w/1000/i/e1ffe99be154c37f4688ac3d99c41306e1bdcebb2b60ea9edbb1d0328374352d/Screenshot-2023-04-20-at-10.24.27-AM.jpg" /> <img width="1125" height="1027" width_o="1125" height_o="1027" data-src="https://freight.cargo.site/t/original/i/41f06b033811cacd99530e862a025fd78ca6db88515dcb5e1e901f5c52ac6cbb/POP.jpg" data-mid="176069490" border="0" src="https://freight.cargo.site/w/1000/i/41f06b033811cacd99530e862a025fd78ca6db88515dcb5e1e901f5c52ac6cbb/POP.jpg" /> <img width="1362" height="1398" width_o="1362" height_o="1398" data-src="https://freight.cargo.site/t/original/i/fe7e1ce0789a30476a179ac1f13681aba4e2cabb282c84a483cd0c8b755c8c5a/Screenshot-2023-04-20-at-10.24.39-AM.jpg" data-mid="176069492" border="0" src="https://freight.cargo.site/w/1000/i/fe7e1ce0789a30476a179ac1f13681aba4e2cabb282c84a483cd0c8b755c8c5a/Screenshot-2023-04-20-at-10.24.39-AM.jpg" /> <img width="1416" height="1422" width_o="1416" height_o="1422" data-src="https://freight.cargo.site/t/original/i/ff98d20b484ca3e7e150fbba76e26341913111090599ae1bbf62db1b3a8c2959/Screenshot-2023-04-20-at-10.24.52-AM.jpg" data-mid="176069493" border="0" src="https://freight.cargo.site/w/1000/i/ff98d20b484ca3e7e150fbba76e26341913111090599ae1bbf62db1b3a8c2959/Screenshot-2023-04-20-at-10.24.52-AM.jpg" /> <img width="1258" height="818" width_o="1258" height_o="818" data-src="https://freight.cargo.site/t/original/i/6c37cb05d46c1200a5ac8adda6d90268a9cbdadcf38c6bc78566ac951a082191/Screenshot-2023-04-20-at-10.25.11-AM.jpg" data-mid="176069495" border="0" src="https://freight.cargo.site/w/1000/i/6c37cb05d46c1200a5ac8adda6d90268a9cbdadcf38c6bc78566ac951a082191/Screenshot-2023-04-20-at-10.25.11-AM.jpg" /> Process <img width="1294" height="792" width_o="1294" height_o="792" data-src="https://freight.cargo.site/t/original/i/5404e4d2199ca69772dfe81ef83ce8f226f713c15aff7b52d31ff7d1053ea77d/Choco_RAW.jpg" data-mid="176069592" border="0" src="https://freight.cargo.site/w/1000/i/5404e4d2199ca69772dfe81ef83ce8f226f713c15aff7b52d31ff7d1053ea77d/Choco_RAW.jpg" /> <img width="640" height="478" width_o="640" height_o="478" data-src="https://freight.cargo.site/t/original/i/311e6fbb70b6015a7e384ef75c78006b876666533203a2e84df36e1663dbe409/Coconut.JPG" data-mid="176069594" border="0" src="https://freight.cargo.site/w/640/i/311e6fbb70b6015a7e384ef75c78006b876666533203a2e84df36e1663dbe409/Coconut.JPG" /> <img width="640" height="478" width_o="640" height_o="478" data-src="https://freight.cargo.site/t/original/i/34bd326f32ee7992fa7d905f1a7eb8328e3677595cb632659188fc1d2e224d95/Rocky-Road.JPG" data-mid="176069596" border="0" src="https://freight.cargo.site/w/640/i/34bd326f32ee7992fa7d905f1a7eb8328e3677595cb632659188fc1d2e224d95/Rocky-Road.JPG" /> <img width="1014" height="664" width_o="1014" height_o="664" data-src="https://freight.cargo.site/t/original/i/781414464f405859f08b0e27ef7e01e506485dcfd8266f8bd5fee235127c8503/Screenshot-2023-04-20-at-10.15.19-AM.jpg" data-mid="176069597" border="0" src="https://freight.cargo.site/w/1000/i/781414464f405859f08b0e27ef7e01e506485dcfd8266f8bd5fee235127c8503/Screenshot-2023-04-20-at-10.15.19-AM.jpg" /> <img width="1372" height="906" width_o="1372" height_o="906" data-src="https://freight.cargo.site/t/original/i/fb1b3f661b590ad50b2526d41976c80e68dde287ac9fcf917689cfb5d32f6d97/Screenshot-2023-04-20-at-10.15.25-AM.jpg" data-mid="176069598" border="0" src="https://freight.cargo.site/w/1000/i/fb1b3f661b590ad50b2526d41976c80e68dde287ac9fcf917689cfb5d32f6d97/Screenshot-2023-04-20-at-10.15.25-AM.jpg" /> <img width="1364" height="908" width_o="1364" height_o="908" data-src="https://freight.cargo.site/t/original/i/77695de46c06a1599a0a9a26d9c624fc82ce4dea0383c70f59c165e7e3cab2e3/Screenshot-2023-04-20-at-10.15.37-AM.jpg" data-mid="176069599" border="0" src="https://freight.cargo.site/w/1000/i/77695de46c06a1599a0a9a26d9c624fc82ce4dea0383c70f59c165e7e3cab2e3/Screenshot-2023-04-20-at-10.15.37-AM.jpg" /> https://magnushierta.com/ChocoTime Thu, 20 Apr 2023 16:58:02 +0000 Portfolio https://magnushierta.com/ChocoTime Chips Ahoy! It’s Choco Time! Is there ever enough chocolate? Chips Ahoy! sure doesn’t think so. This print campaign focused on adding more chocolate, more chunk, and more fudge.&nbsp;Role: Creative DirectorTeam: Martin Agency Print Stills <img width="2325" height="3150" width_o="2325" height_o="3150" data-src="https://freight.cargo.site/t/original/i/49824849b1d7773d527691d4dbd9e85237900859e7e79e9ac5b5df66cf6b9754/Choc-Chunk.jpg" data-mid="176066557" border="0" src="https://freight.cargo.site/w/1000/i/49824849b1d7773d527691d4dbd9e85237900859e7e79e9ac5b5df66cf6b9754/Choc-Chunk.jpg" /><img width="2325" height="3150" width_o="2325" height_o="3150" data-src="https://freight.cargo.site/t/original/i/4ca647c183037b756648d6fd2ecb59534aaa0ceb6452960d39bc759f2ef78bac/Choc-Fudge.jpg" data-mid="176066562" border="0" src="https://freight.cargo.site/w/1000/i/4ca647c183037b756648d6fd2ecb59534aaa0ceb6452960d39bc759f2ef78bac/Choc-Fudge.jpg" /> Point of Purchase <img width="1355" height="933" width_o="1355" height_o="933" data-src="https://freight.cargo.site/t/original/i/a463e63c82f0c903582ade3364e0c32fbb9535f0856e6641b7d399a7dfcb6374/ChocoPOS.jpg" data-mid="176212381" border="0" src="https://freight.cargo.site/w/1000/i/a463e63c82f0c903582ade3364e0c32fbb9535f0856e6641b7d399a7dfcb6374/ChocoPOS.jpg" /> <img width="1410" height="802" width_o="1410" height_o="802" data-src="https://freight.cargo.site/t/original/i/82cbbe347a104bad061afb4b2d9dd492ad1670e9b4feb5cf1a2d75cb5372d553/StoreCutouts.jpg" data-mid="176212225" border="0" src="https://freight.cargo.site/w/1000/i/82cbbe347a104bad061afb4b2d9dd492ad1670e9b4feb5cf1a2d75cb5372d553/StoreCutouts.jpg" /> <img width="654" height="700" width_o="654" height_o="700" data-src="https://freight.cargo.site/t/original/i/a9e7e31c42669d18220426a9c578f5fb7bb203a65817d8b7328aee27306f35e2/Choc-POSsm.png" data-mid="176066701" border="0" src="https://freight.cargo.site/w/654/i/a9e7e31c42669d18220426a9c578f5fb7bb203a65817d8b7328aee27306f35e2/Choc-POSsm.png" /> Process <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/504ffed072709f408a0b53c868c7a8b9c116641fdec526bdd2024fc8405f909b/Choc-Photo-Cracked.jpg" data-mid="176066822" border="0" src="https://freight.cargo.site/w/1000/i/504ffed072709f408a0b53c868c7a8b9c116641fdec526bdd2024fc8405f909b/Choc-Photo-Cracked.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/005e6cbcd97e25e4cafbf1440d8be5b797c64c40056a842566b31e11221b2ab2/Choc-Photo-Whole.jpg" data-mid="176066826" border="0" src="https://freight.cargo.site/w/1000/i/005e6cbcd97e25e4cafbf1440d8be5b797c64c40056a842566b31e11221b2ab2/Choc-Photo-Whole.jpg" /> <img width="614" height="538" width_o="614" height_o="538" data-src="https://freight.cargo.site/t/original/i/ab95ea511396e62122a23332619591ba9ecb0e2d452fabde95fc80f25f800845/Screenshot-2023-04-20-at-10.04.49-AM.jpg" data-mid="176067346" border="0" src="https://freight.cargo.site/w/614/i/ab95ea511396e62122a23332619591ba9ecb0e2d452fabde95fc80f25f800845/Screenshot-2023-04-20-at-10.04.49-AM.jpg" /> <img width="1200" height="1035" width_o="1200" height_o="1035" data-src="https://freight.cargo.site/t/original/i/6b480ebd6909cfcba87b74ec5451db7488dad9a1ea11c5df20e666e8f62ffa84/Screenshot-2023-04-20-at-10.05.40-AM.jpg" data-mid="176067349" border="0" src="https://freight.cargo.site/w/1000/i/6b480ebd6909cfcba87b74ec5451db7488dad9a1ea11c5df20e666e8f62ffa84/Screenshot-2023-04-20-at-10.05.40-AM.jpg" /> <img width="888" height="490" width_o="888" height_o="490" data-src="https://freight.cargo.site/t/original/i/724a54342133564690a53b148459f4813ffd4fd4b6e5eb1bc7de32434a36dd0b/Screenshot-2023-04-20-at-10.05.00-AM.jpg" data-mid="176067347" border="0" src="https://freight.cargo.site/w/888/i/724a54342133564690a53b148459f4813ffd4fd4b6e5eb1bc7de32434a36dd0b/Screenshot-2023-04-20-at-10.05.00-AM.jpg" /> <img width="938" height="1216" width_o="938" height_o="1216" data-src="https://freight.cargo.site/t/original/i/1c9f7b88341dea66e6187a378d8497e21f5f001d89e130822035b55ab8bfe12b/Screenshot-2023-04-20-at-10.04.38-AM.jpg" data-mid="176067345" border="0" src="https://freight.cargo.site/w/938/i/1c9f7b88341dea66e6187a378d8497e21f5f001d89e130822035b55ab8bfe12b/Screenshot-2023-04-20-at-10.04.38-AM.jpg" /> <img width="842" height="832" width_o="842" height_o="832" data-src="https://freight.cargo.site/t/original/i/0d62c1b71535eb64117ab99c1336c701aabd295d611a720e9fa7019cb59f4033/Screenshot-2023-04-20-at-10.05.14-AM.jpg" data-mid="176067348" border="0" src="https://freight.cargo.site/w/842/i/0d62c1b71535eb64117ab99c1336c701aabd295d611a720e9fa7019cb59f4033/Screenshot-2023-04-20-at-10.05.14-AM.jpg" /> https://magnushierta.com/CookieGuy Thu, 20 Apr 2023 17:35:49 +0000 Portfolio https://magnushierta.com/CookieGuy The Cookie Guy Toolkit The Chips Ahoy! cookie guy has gone through many iterations over the years. For this version we develped a flat-side-forward approach that allowed bigger facial features. The bigger face meant more expression, funnier laughs, and more appeal. The character development created a foundational asset with a toolkit of animations and stills. The toolkit was then utilized across the brand for quicker content production and a cohesive look.Role: Creative DirectorTeam: Martin Agency The Ask<img width="1600" height="601" width_o="1600" height_o="601" data-src="https://freight.cargo.site/t/original/i/ad210e906066d410fd38471b78055240cf955a2765d664e83c946009cba27f73/TheAsk.jpg" data-mid="176086886" border="0" src="https://freight.cargo.site/w/1000/i/ad210e906066d410fd38471b78055240cf955a2765d664e83c946009cba27f73/TheAsk.jpg" /> Final Character Set This is a lineup of the final character set. This group represents the core cookie asset, with changeable expressions and chips sets to make more unique variants as needed. <img width="1906" height="618" width_o="1906" height_o="618" data-src="https://freight.cargo.site/t/original/i/a6841c077032b634d45df60fac19899a33c51e7384c7dbbd28029f9fd86a2e6b/CG_Hero_Group.jpg" data-mid="176083890" border="0" src="https://freight.cargo.site/w/1000/i/a6841c077032b634d45df60fac19899a33c51e7384c7dbbd28029f9fd86a2e6b/CG_Hero_Group.jpg" /> Range of Styles The toolkit also had a range of illustration styles. This allowed varying levels of production effort to be assigned to the need. 3D characters took the most effort and would be utilized mostly for high end executions. Scrappy sketch artwork was used for quick hit social work. <img width="1479" height="1717" width_o="1479" height_o="1717" data-src="https://freight.cargo.site/t/original/i/a79a7a7bd155ff4d40b1543e6d5e3c032c8bb00dee37389c201f6f93f5bbcff1/CG_illo_sketch.jpg" data-mid="176084147" border="0" alt="Sketch style" data-caption="Sketch style" src="https://freight.cargo.site/w/1000/i/a79a7a7bd155ff4d40b1543e6d5e3c032c8bb00dee37389c201f6f93f5bbcff1/CG_illo_sketch.jpg" /> <img width="732" height="666" width_o="732" height_o="666" data-src="https://freight.cargo.site/t/original/i/1c1dcdf9ec015116ce1dcedc0911cb156eb10d067847a3e4f5513957446a473c/Screenshot-2023-04-20-at-1.39.30-PM.png" data-mid="176086431" border="0" alt="Simple illustration" data-caption="Simple illustration" src="https://freight.cargo.site/w/732/i/1c1dcdf9ec015116ce1dcedc0911cb156eb10d067847a3e4f5513957446a473c/Screenshot-2023-04-20-at-1.39.30-PM.png" /> <img width="700" height="726" width_o="700" height_o="726" data-src="https://freight.cargo.site/t/original/i/26c70091dc9c09b0c871e643accf0853e8f6dc716c6d23e303bce41139effac3/CG_illo_2d.jpg" data-mid="176086540" border="0" alt="Full illustration" data-caption="Full illustration" src="https://freight.cargo.site/w/700/i/26c70091dc9c09b0c871e643accf0853e8f6dc716c6d23e303bce41139effac3/CG_illo_2d.jpg" /> <img width="1112" height="1186" width_o="1112" height_o="1186" data-src="https://freight.cargo.site/t/original/i/71932e6bb440af9eca67646b39dbfa06dfc11a1db4978e2b25eb7928d5c13c4c/CG-EyesLeft.jpg" data-mid="176084148" border="0" alt="3D render style" data-caption="3D render style" src="https://freight.cargo.site/w/1000/i/71932e6bb440af9eca67646b39dbfa06dfc11a1db4978e2b25eb7928d5c13c4c/CG-EyesLeft.jpg" /> Field GuideThe toolkit also came with a “field guide” to help establish the characters personality, tone of voice, and presence. It was styled to look like a hand written naturalists guidebook.&nbsp; <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/06e3b05d3e10123f70dd72ba310fa5680c8327c35a2903e5621a03729b342bc2/CG-FieldGuide_Page_01.jpg" data-mid="176084403" border="0" src="https://freight.cargo.site/w/1000/i/06e3b05d3e10123f70dd72ba310fa5680c8327c35a2903e5621a03729b342bc2/CG-FieldGuide_Page_01.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/52d7d14c34f8811e44afdb73349967f9e538586845d27009acc002761cfe54fa/CG-FieldGuide_Page_02.jpg" data-mid="176084404" border="0" src="https://freight.cargo.site/w/1000/i/52d7d14c34f8811e44afdb73349967f9e538586845d27009acc002761cfe54fa/CG-FieldGuide_Page_02.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c5376029e66ea2dbfbf33539748bfc5ed9c1ffe784aa7c50a2d9a33fb25e7000/CG-FieldGuide_Page_03.jpg" data-mid="176084405" border="0" src="https://freight.cargo.site/w/1000/i/c5376029e66ea2dbfbf33539748bfc5ed9c1ffe784aa7c50a2d9a33fb25e7000/CG-FieldGuide_Page_03.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a20b441757c74a585cfd47c88c8edb63e7f285777b11391ddc1c693d9fcd6879/CG-FieldGuide_Page_04.jpg" data-mid="176084406" border="0" src="https://freight.cargo.site/w/1000/i/a20b441757c74a585cfd47c88c8edb63e7f285777b11391ddc1c693d9fcd6879/CG-FieldGuide_Page_04.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9c762cfd7ec75364dc120c2cb6f9d272d82ef36eb104102e68d4014c5d8cf35e/CG-FieldGuide_Page_05.jpg" data-mid="176084407" border="0" src="https://freight.cargo.site/w/1000/i/9c762cfd7ec75364dc120c2cb6f9d272d82ef36eb104102e68d4014c5d8cf35e/CG-FieldGuide_Page_05.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9b27117503a6b472b887e9e6fcfc46e8ffd3fc688466689e8c66610ab24c950e/CG-FieldGuide_Page_06.jpg" data-mid="176084408" border="0" src="https://freight.cargo.site/w/1000/i/9b27117503a6b472b887e9e6fcfc46e8ffd3fc688466689e8c66610ab24c950e/CG-FieldGuide_Page_06.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2e333153e800297bec92b0709c332f669bebda92815feba27120f9385cf567c7/CG-FieldGuide_Page_07.jpg" data-mid="176084409" border="0" src="https://freight.cargo.site/w/1000/i/2e333153e800297bec92b0709c332f669bebda92815feba27120f9385cf567c7/CG-FieldGuide_Page_07.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/73c3f8936f590d60aea6c2e84508d58e09f57220024f253a3592ab7506a1f8a2/CG-FieldGuide_Page_08.jpg" data-mid="176084410" border="0" src="https://freight.cargo.site/w/1000/i/73c3f8936f590d60aea6c2e84508d58e09f57220024f253a3592ab7506a1f8a2/CG-FieldGuide_Page_08.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/702b0ad2da83b5badef77eb3818755fa268fc7642cc0fcf1b6efee2f971f1e95/CG-FieldGuide_Page_09.jpg" data-mid="176084411" border="0" src="https://freight.cargo.site/w/1000/i/702b0ad2da83b5badef77eb3818755fa268fc7642cc0fcf1b6efee2f971f1e95/CG-FieldGuide_Page_09.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d3e44d3163bef5de90b766a7208ab6306d65218f2d9743b8b1b32ed1d3765557/CG-FieldGuide_Page_10.jpg" data-mid="176084412" border="0" 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data-src="https://freight.cargo.site/t/original/i/1b6505e6ab489d0e5ac669006a02b910e7e77143a57b3447a66cacb71219f79a/CG-FieldGuide_Page_13.jpg" data-mid="176084415" border="0" src="https://freight.cargo.site/w/1000/i/1b6505e6ab489d0e5ac669006a02b910e7e77143a57b3447a66cacb71219f79a/CG-FieldGuide_Page_13.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b670189bdd55cb0d358b61c78dd03a92b01b91ccb30adaa5ea1e3d30d6aae5a2/CG-FieldGuide_Page_14.jpg" data-mid="176084416" border="0" src="https://freight.cargo.site/w/1000/i/b670189bdd55cb0d358b61c78dd03a92b01b91ccb30adaa5ea1e3d30d6aae5a2/CG-FieldGuide_Page_14.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4aa390392250335cf1dee105359f0878c97055361c12f53da4ebd84828977cd5/CG-FieldGuide_Page_15.jpg" data-mid="176084417" border="0" src="https://freight.cargo.site/w/1000/i/4aa390392250335cf1dee105359f0878c97055361c12f53da4ebd84828977cd5/CG-FieldGuide_Page_15.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/67ad4767047c824c3fd6986b543346837d2f7a4db52f9c1fee62658624e26e61/CG-FieldGuide_Page_16.jpg" data-mid="176084418" border="0" src="https://freight.cargo.site/w/1000/i/67ad4767047c824c3fd6986b543346837d2f7a4db52f9c1fee62658624e26e61/CG-FieldGuide_Page_16.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7381d3405b12fb847808cd955edb3b79de05751d5fd02b0349fd80c2bef4d8e3/CG-FieldGuide_Page_17.jpg" data-mid="176084419" border="0" src="https://freight.cargo.site/w/1000/i/7381d3405b12fb847808cd955edb3b79de05751d5fd02b0349fd80c2bef4d8e3/CG-FieldGuide_Page_17.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f5488cf435b2614eb3bf0855fd7c15785cadeb204dcf4a3d9c784849ac91e7b0/CG-FieldGuide_Page_18.jpg" data-mid="176084420" border="0" src="https://freight.cargo.site/w/1000/i/f5488cf435b2614eb3bf0855fd7c15785cadeb204dcf4a3d9c784849ac91e7b0/CG-FieldGuide_Page_18.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b37edf1311dad84092c45f5b2dcea47337cfcb0d87fa4f65d353cd288fab7ff3/CG-FieldGuide_Page_19.jpg" data-mid="176084421" border="0" src="https://freight.cargo.site/w/1000/i/b37edf1311dad84092c45f5b2dcea47337cfcb0d87fa4f65d353cd288fab7ff3/CG-FieldGuide_Page_19.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/47744963c4eb00458f649f7f9f58a5ed91f14c768356369f1407a5044a52a01f/CG-FieldGuide_Page_20.jpg" data-mid="176084422" border="0" 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data-src="https://freight.cargo.site/t/original/i/1643e8f3907a88a5672d9aa638ecc9d4b8c1759e22f1f5eaa8c53ef73b453fb2/CG-FieldGuide_Page_53.jpg" data-mid="176084457" border="0" src="https://freight.cargo.site/w/1000/i/1643e8f3907a88a5672d9aa638ecc9d4b8c1759e22f1f5eaa8c53ef73b453fb2/CG-FieldGuide_Page_53.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4034d5cd9713b64e52a754ea215746e49c73a1773a0461359e0e0842382b74d1/CG-FieldGuide_Page_54.jpg" data-mid="176084458" border="0" src="https://freight.cargo.site/w/1000/i/4034d5cd9713b64e52a754ea215746e49c73a1773a0461359e0e0842382b74d1/CG-FieldGuide_Page_54.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8d196fcfab43ba22f183f81002ce4556cba9ba9a966191fc7e38cad994461dcf/CG-FieldGuide_Page_55.jpg" data-mid="176084459" border="0" src="https://freight.cargo.site/w/1000/i/8d196fcfab43ba22f183f81002ce4556cba9ba9a966191fc7e38cad994461dcf/CG-FieldGuide_Page_55.jpg" /> Process &amp; Early Character Development <img width="1500" height="841" width_o="1500" height_o="841" data-src="https://freight.cargo.site/t/original/i/3410d09fc88df554a5b714ae000a794620f3903689294853c95680c8b2a8291c/Chips-Ahoy_07-24_v5_Page_07.jpg" data-mid="176086063" border="0" src="https://freight.cargo.site/w/1000/i/3410d09fc88df554a5b714ae000a794620f3903689294853c95680c8b2a8291c/Chips-Ahoy_07-24_v5_Page_07.jpg" /> <img width="1500" height="851" width_o="1500" height_o="851" data-src="https://freight.cargo.site/t/original/i/d9b4e0f6f5c0948136c30acf6aea8d25085c2c489e9c87cce4a148d5772c56e2/Chips-Ahoy_07-24_v5_Page_14.jpg" data-mid="176086066" border="0" src="https://freight.cargo.site/w/1000/i/d9b4e0f6f5c0948136c30acf6aea8d25085c2c489e9c87cce4a148d5772c56e2/Chips-Ahoy_07-24_v5_Page_14.jpg" /> <img width="1500" height="955" width_o="1500" height_o="955" data-src="https://freight.cargo.site/t/original/i/62da4c8ba19db880c90facc3165ec54f10e25d0deebf17470f59a8d4941f3560/Chips-Ahoy_07-24_v5_Page_15.jpg" data-mid="176086067" border="0" src="https://freight.cargo.site/w/1000/i/62da4c8ba19db880c90facc3165ec54f10e25d0deebf17470f59a8d4941f3560/Chips-Ahoy_07-24_v5_Page_15.jpg" /> <img width="1500" height="687" width_o="1500" height_o="687" data-src="https://freight.cargo.site/t/original/i/7bc7a8053dfa972a3efe9d1fa9891979b0a0ed47fcf6315f8850742a852b0237/Chips-Ahoy_07-24_v5_Page_20.jpg" data-mid="176086068" border="0" src="https://freight.cargo.site/w/1000/i/7bc7a8053dfa972a3efe9d1fa9891979b0a0ed47fcf6315f8850742a852b0237/Chips-Ahoy_07-24_v5_Page_20.jpg" /> <img width="1500" height="1061" width_o="1500" height_o="1061" data-src="https://freight.cargo.site/t/original/i/31afccb057c2f1fbd010d9a917e28fb628e82092159e76ba756e6676e086dbda/Chips-Ahoy_07-24_v5_Page_25.jpg" data-mid="176086069" border="0" 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data-src="https://freight.cargo.site/t/original/i/fafbbcfa6abcca047a08941dc4a1e1dc53209ebdaa9eb47a3cad656a7bd00e6d/Chips-Ahoy_07-24_v5_Page_32.jpg" data-mid="176086071" border="0" src="https://freight.cargo.site/w/1000/i/fafbbcfa6abcca047a08941dc4a1e1dc53209ebdaa9eb47a3cad656a7bd00e6d/Chips-Ahoy_07-24_v5_Page_32.jpg" /> <img width="1371" height="1500" width_o="1371" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2e574ae7e06d648caf4498986e9de258ea9e78d1f3170c4867717acbc79d80a9/Chips-Ahoy_07-24_v5_Page_33.jpg" data-mid="176086072" border="0" src="https://freight.cargo.site/w/1000/i/2e574ae7e06d648caf4498986e9de258ea9e78d1f3170c4867717acbc79d80a9/Chips-Ahoy_07-24_v5_Page_33.jpg" /> <img width="1200" height="863" width_o="1200" height_o="863" data-src="https://freight.cargo.site/t/original/i/1d2094e957cf99f9fe36d00216375ff94d6d258f46bd5fc1851a6f1fb4e72db2/Chips-Ahoy_07-24_v5_Page_38.jpg" data-mid="176086074" border="0" src="https://freight.cargo.site/w/1000/i/1d2094e957cf99f9fe36d00216375ff94d6d258f46bd5fc1851a6f1fb4e72db2/Chips-Ahoy_07-24_v5_Page_38.jpg" /> <img width="1500" height="865" width_o="1500" height_o="865" data-src="https://freight.cargo.site/t/original/i/f6036fa98ee64a183227df9b247a2bdbe7ef2f9ffbabbd2c6144973a14f7bb77/Chips-Ahoy_07-24_v5_Page_42.jpg" data-mid="176086076" border="0" src="https://freight.cargo.site/w/1000/i/f6036fa98ee64a183227df9b247a2bdbe7ef2f9ffbabbd2c6144973a14f7bb77/Chips-Ahoy_07-24_v5_Page_42.jpg" /> <img width="1500" height="738" width_o="1500" height_o="738" data-src="https://freight.cargo.site/t/original/i/4a770f3fbdc844a2aef819838e1e4bb3f6ea610119b1119bb1c489e506bdf29e/Chips-Ahoy_07-24_v5_Page_43.jpg" data-mid="176086081" border="0" src="https://freight.cargo.site/w/1000/i/4a770f3fbdc844a2aef819838e1e4bb3f6ea610119b1119bb1c489e506bdf29e/Chips-Ahoy_07-24_v5_Page_43.jpg" /> https://magnushierta.com/CoaKids Thu, 20 Apr 2023 20:57:06 +0000 Portfolio https://magnushierta.com/CoaKids OREO: Coal Kids Look at someone in another way and you can change the way they see themselves. This was the premise behind our holiday story about “coal kids,” those unlucky kids who alwasy get coal in their stockings. Meant to be a holiday film, it ended up being a children’s book. The script, character development, and illustration was all handled in house.&nbsp; Role: Creative DirectorTeam: Martin Agency <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a505bcc0cb7e20fc12e7d4480e7dc66940209c4747016fd303b9cc26bcceba05/OREO-CoalKids-004_Page_01.jpg" data-mid="176088474" border="0" src="https://freight.cargo.site/w/1000/i/a505bcc0cb7e20fc12e7d4480e7dc66940209c4747016fd303b9cc26bcceba05/OREO-CoalKids-004_Page_01.jpg" /> The Childrens Book To help sell the concept, we made an entire childrens book. The song is used as the script and the visuals bring key moments to life in a hand crafted way. <img width="2700" height="2700" width_o="2700" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0ff57b198fdc807da1dca02d7c289bcc5447def6623981e5af86142db33c3515/CoalKids-book_Page_01.jpg" data-mid="176087645" border="0" alt="Front cover" data-caption="Front cover" src="https://freight.cargo.site/w/1000/i/0ff57b198fdc807da1dca02d7c289bcc5447def6623981e5af86142db33c3515/CoalKids-book_Page_01.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/bf760dca0b4bb9d0943534a6638d5341cfe3d995054ac011d0f8572e1f56bdb2/CoalKids-book_Page_02.jpg" data-mid="176087646" border="0" alt="Front inner sleeve" data-caption="Front inner sleeve" src="https://freight.cargo.site/w/1000/i/bf760dca0b4bb9d0943534a6638d5341cfe3d995054ac011d0f8572e1f56bdb2/CoalKids-book_Page_02.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2f26ae7e5f41d8784f3f0637014beea4d9150f8e33f25d75ecbd1bf77638b991/CoalKids-book_Page_03.jpg" data-mid="176087647" border="0" alt="Page 1" data-caption="Page 1" src="https://freight.cargo.site/w/1000/i/2f26ae7e5f41d8784f3f0637014beea4d9150f8e33f25d75ecbd1bf77638b991/CoalKids-book_Page_03.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ad701e56a77fc8efce5a9561dfa9e57e41d5b55e6dde0e307fd3add9969200f4/CoalKids-book_Page_04.jpg" data-mid="176087648" border="0" alt="Page 2" data-caption="Page 2" src="https://freight.cargo.site/w/1000/i/ad701e56a77fc8efce5a9561dfa9e57e41d5b55e6dde0e307fd3add9969200f4/CoalKids-book_Page_04.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/dadaf9c4446e21b7d8544996820cbc4d1bc613e9080a4a5e2559d8e878db6b1d/CoalKids-book_Page_05.jpg" data-mid="176087649" border="0" alt="Page 3" data-caption="Page 3" src="https://freight.cargo.site/w/1000/i/dadaf9c4446e21b7d8544996820cbc4d1bc613e9080a4a5e2559d8e878db6b1d/CoalKids-book_Page_05.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/b196c8fd5d894ac6da7900d5bf01a1d52ebacc42bc2dfe94449c3ac22de9b5c0/CoalKids-book_Page_06.jpg" data-mid="176087650" border="0" alt="Page 4" data-caption="Page 4" src="https://freight.cargo.site/w/1000/i/b196c8fd5d894ac6da7900d5bf01a1d52ebacc42bc2dfe94449c3ac22de9b5c0/CoalKids-book_Page_06.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2dd01377b8b8d527a141456d572ec8c86f753c5c29f4020c5030830cc81688c6/CoalKids-book_Page_07.jpg" data-mid="176087651" border="0" alt="Page 5" data-caption="Page 5" src="https://freight.cargo.site/w/1000/i/2dd01377b8b8d527a141456d572ec8c86f753c5c29f4020c5030830cc81688c6/CoalKids-book_Page_07.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a2346a48e56c611df92126ef0a90f79b6549288f93b8460be28fa04502e0899f/CoalKids-book_Page_08.jpg" data-mid="176087652" border="0" alt="Page 6" data-caption="Page 6" src="https://freight.cargo.site/w/1000/i/a2346a48e56c611df92126ef0a90f79b6549288f93b8460be28fa04502e0899f/CoalKids-book_Page_08.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/515bd60a65652b5b6b6d153a8d727eaec5015fb986b4ed65c73cd3c5019de2cd/CoalKids-book_Page_09.jpg" data-mid="176087653" border="0" alt="Page 7" data-caption="Page 7" src="https://freight.cargo.site/w/1000/i/515bd60a65652b5b6b6d153a8d727eaec5015fb986b4ed65c73cd3c5019de2cd/CoalKids-book_Page_09.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7d269cd0c0e5b7bf681f0c430c9102a57077e8f5676e9a4c326172e6c71f88ff/CoalKids-book_Page_10.jpg" data-mid="176087654" border="0" alt="Page 8" data-caption="Page 8" src="https://freight.cargo.site/w/1000/i/7d269cd0c0e5b7bf681f0c430c9102a57077e8f5676e9a4c326172e6c71f88ff/CoalKids-book_Page_10.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/82166391d641876ed790ff12450525410f0faf487dd3a8c7e3b2459f7f541eef/CoalKids-book_Page_11.jpg" data-mid="176087655" border="0" alt="Page 9" data-caption="Page 9" src="https://freight.cargo.site/w/1000/i/82166391d641876ed790ff12450525410f0faf487dd3a8c7e3b2459f7f541eef/CoalKids-book_Page_11.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5a843c11efd57bea7e723f5c0eecc4bb0887c4e24fc2ab3276cc68f325e563a3/CoalKids-book_Page_12.jpg" data-mid="176087656" border="0" alt="Page 10" data-caption="Page 10" src="https://freight.cargo.site/w/1000/i/5a843c11efd57bea7e723f5c0eecc4bb0887c4e24fc2ab3276cc68f325e563a3/CoalKids-book_Page_12.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5460da124757bdde17c59fcda52aeb7836aa612167de82f52fa318d0a39ab17c/CoalKids-book_Page_13.jpg" data-mid="176087657" border="0" alt="Page 12" data-caption="Page 12" src="https://freight.cargo.site/w/1000/i/5460da124757bdde17c59fcda52aeb7836aa612167de82f52fa318d0a39ab17c/CoalKids-book_Page_13.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1f53749bcf2016abbcc7332e15f71e1c166099afefd8a8b30e2367e102bad3a1/CoalKids-book_Page_14.jpg" data-mid="176087658" border="0" alt="Page 13" data-caption="Page 13" src="https://freight.cargo.site/w/1000/i/1f53749bcf2016abbcc7332e15f71e1c166099afefd8a8b30e2367e102bad3a1/CoalKids-book_Page_14.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e2c50a2f6c25edf7400d3c206d146f19c22c7a3fab26c3f3357c9b1046f4168a/CoalKids-book_Page_15.jpg" data-mid="176087659" border="0" alt="Page 14" data-caption="Page 14" src="https://freight.cargo.site/w/1000/i/e2c50a2f6c25edf7400d3c206d146f19c22c7a3fab26c3f3357c9b1046f4168a/CoalKids-book_Page_15.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9b2348b04be45c46f3c670a46b76c44f156ce9c3dd8306d818efe551c19c047d/CoalKids-book_Page_16.jpg" data-mid="176087660" border="0" alt="Page 15" data-caption="Page 15" src="https://freight.cargo.site/w/1000/i/9b2348b04be45c46f3c670a46b76c44f156ce9c3dd8306d818efe551c19c047d/CoalKids-book_Page_16.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d8383cac8f0e76c24d59c48bfec937548623b84cf5faaec0b311d1e1cd90fad4/CoalKids-book_Page_17.jpg" data-mid="176087661" border="0" alt="Page 16" data-caption="Page 16" src="https://freight.cargo.site/w/1000/i/d8383cac8f0e76c24d59c48bfec937548623b84cf5faaec0b311d1e1cd90fad4/CoalKids-book_Page_17.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d74dea0b14007eabc104176518edc84f7637200865c68b93e6121ca0e109e4ea/CoalKids-book_Page_18.jpg" data-mid="176087662" border="0" alt="Page 17" data-caption="Page 17" src="https://freight.cargo.site/w/1000/i/d74dea0b14007eabc104176518edc84f7637200865c68b93e6121ca0e109e4ea/CoalKids-book_Page_18.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/f3ff965fe20ff4fb9162ea421bb8610c5041ebe2af8cf09d9c89e70ef6420828/CoalKids-book_Page_19.jpg" data-mid="176087663" border="0" alt="Page 18" data-caption="Page 18" src="https://freight.cargo.site/w/1000/i/f3ff965fe20ff4fb9162ea421bb8610c5041ebe2af8cf09d9c89e70ef6420828/CoalKids-book_Page_19.jpg" /> <img width="5400" height="2700" width_o="5400" height_o="2700" data-src="https://freight.cargo.site/t/original/i/3582f10ae77fb14cf619d25e0f8a55a846db212da3a1775e7c774e881b8e78ea/CoalKids-book_Page_20.jpg" data-mid="176087664" border="0" alt="Back inner sleeve" data-caption="Back inner sleeve" src="https://freight.cargo.site/w/1000/i/3582f10ae77fb14cf619d25e0f8a55a846db212da3a1775e7c774e881b8e78ea/CoalKids-book_Page_20.jpg" /> <img width="2700" height="2700" width_o="2700" height_o="2700" data-src="https://freight.cargo.site/t/original/i/76aae0c129dfa2b41883be1f4401fef514ed68d82b0bf12adc3f035e112d9039/CoalKids-book_Page_21.jpg" data-mid="176087665" border="0" alt="Back cover" data-caption="Back cover" src="https://freight.cargo.site/w/1000/i/76aae0c129dfa2b41883be1f4401fef514ed68d82b0bf12adc3f035e112d9039/CoalKids-book_Page_21.jpg" /> Character Sheets<img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7c088cc4286a12799b55a713ecee586f3e9f1c82166123d104c80c0b30881ac8/OREO-CoalKids-004_Page_12.jpg" data-mid="176088564" border="0" src="https://freight.cargo.site/w/1000/i/7c088cc4286a12799b55a713ecee586f3e9f1c82166123d104c80c0b30881ac8/OREO-CoalKids-004_Page_12.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f723f2f988d08c25a04f17a93d1025e6c6812b44bc02867b5b41cbbe4f143479/OREO-CoalKids-004_Page_13.jpg" data-mid="176088565" border="0" src="https://freight.cargo.site/w/1000/i/f723f2f988d08c25a04f17a93d1025e6c6812b44bc02867b5b41cbbe4f143479/OREO-CoalKids-004_Page_13.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/31f76a57d3b6935c52950a5860ecb35615142bf5a8b89cfd339c904108d8836d/OREO-CoalKids-004_Page_14.jpg" data-mid="176088566" border="0" src="https://freight.cargo.site/w/1000/i/31f76a57d3b6935c52950a5860ecb35615142bf5a8b89cfd339c904108d8836d/OREO-CoalKids-004_Page_14.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c73aec3990841a1b330f2ba3199b8e68aa45fb594a3de3dda37e1d4e84c35945/OREO-CoalKids-004_Page_15.jpg" data-mid="176088567" border="0" src="https://freight.cargo.site/w/1000/i/c73aec3990841a1b330f2ba3199b8e68aa45fb594a3de3dda37e1d4e84c35945/OREO-CoalKids-004_Page_15.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/aab3abb3aac0ce580c5a416ca1e264e77d4fe8e5868437f0e0e1987de546fb7e/OREO-CoalKids-004_Page_16.jpg" data-mid="176088568" border="0" src="https://freight.cargo.site/w/1000/i/aab3abb3aac0ce580c5a416ca1e264e77d4fe8e5868437f0e0e1987de546fb7e/OREO-CoalKids-004_Page_16.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b19a7ca8f59095e8dfa9ca74802ad7508d4ab82e4304fc968cd4d6dc2598937a/OREO-CoalKids-004_Page_17.jpg" data-mid="176088569" border="0" src="https://freight.cargo.site/w/1000/i/b19a7ca8f59095e8dfa9ca74802ad7508d4ab82e4304fc968cd4d6dc2598937a/OREO-CoalKids-004_Page_17.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3e9ff95a7f2a258b653021e37bdd753b6c1d7027b1115f7f0af785208b15d11d/OREO-CoalKids-004_Page_18.jpg" data-mid="176088570" border="0" src="https://freight.cargo.site/w/1000/i/3e9ff95a7f2a258b653021e37bdd753b6c1d7027b1115f7f0af785208b15d11d/OREO-CoalKids-004_Page_18.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/86b0aa09a1e5cc6b0130d655cbe8b1c9008cd622f9bf2a55e9a3b7a33a8d03ed/OREO-CoalKids-004_Page_19.jpg" data-mid="176088571" border="0" src="https://freight.cargo.site/w/1000/i/86b0aa09a1e5cc6b0130d655cbe8b1c9008cd622f9bf2a55e9a3b7a33a8d03ed/OREO-CoalKids-004_Page_19.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/5ec3d9956be6162a8923f3980f50d0c4538b3c06abc04c543840d08e9ca125e1/OREO-CoalKids-004_Page_20.jpg" data-mid="176088572" border="0" src="https://freight.cargo.site/w/1000/i/5ec3d9956be6162a8923f3980f50d0c4538b3c06abc04c543840d08e9ca125e1/OREO-CoalKids-004_Page_20.jpg" /> https://magnushierta.com/CARE-Power-of-a-Box Fri, 14 Apr 2023 02:09:33 +0000 Portfolio https://magnushierta.com/CARE-Power-of-a-Box CARE: Power of a Box AboutCARE.org is a non-profit that works around the globe to save lives, defeat poverty and achieve social justice. Created the “care package” in World War II. Ask Expand their donor base increase awareness of core mission. Solution A short film sharing the brand story and mission supported by a launch campaign across owned and paid channels. Results Unfortunately CARE decided not to add any paid support behind the campaign. Guaranteeing effective results without a media buy can be a gamble. In this case it paid off, literally. 73% engagement rate. Over 300k impressions in the first month. More than 30,000 completed views. 294,762,577 impressions since launch. $6,959,149 value gained from the project. Role: Executive Creative DirectorTeam: Hue+Cry <img width="1920" height="873" width_o="1920" height_o="873" data-src="https://freight.cargo.site/t/original/i/96d49f77c855d9b7de02e41eb1f43c3081a0f510cd3e4002aaf04098bdc43bc6/CARE_001-copy.png" data-mid="175317972" border="0" src="https://freight.cargo.site/w/1000/i/96d49f77c855d9b7de02e41eb1f43c3081a0f510cd3e4002aaf04098bdc43bc6/CARE_001-copy.png" /> The Film Case Study Video Campaign Assets <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/9d238af967afb7f8184e60d748f46496738b0a53eb0e46595999c042c39a8eeb/MagnusHierta-CaseStudies-Dev_Page_4.jpg" data-mid="175318606" border="0" src="https://freight.cargo.site/w/1000/i/9d238af967afb7f8184e60d748f46496738b0a53eb0e46595999c042c39a8eeb/MagnusHierta-CaseStudies-Dev_Page_4.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/5e36f79f8f44770015839123eaddff62082665a34e6f1cf7f2caf1266bbc516f/MagnusHierta-CaseStudies-Dev_Page_5.jpg" data-mid="175318607" border="0" src="https://freight.cargo.site/w/1000/i/5e36f79f8f44770015839123eaddff62082665a34e6f1cf7f2caf1266bbc516f/MagnusHierta-CaseStudies-Dev_Page_5.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/495ddde4d17ba401f0fbe128ce812bf5e54bc3a8d487a80e777470a909551d40/MagnusHierta-CaseStudies-Dev_Page_6.jpg" data-mid="175318608" border="0" src="https://freight.cargo.site/w/1000/i/495ddde4d17ba401f0fbe128ce812bf5e54bc3a8d487a80e777470a909551d40/MagnusHierta-CaseStudies-Dev_Page_6.jpg" /> Process <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/832857b520667bf71a5b000950cc2efcccd83e2517c76b016a246ecf8f250245/Care-Arrows.gif" data-mid="175318616" border="0" src="https://freight.cargo.site/w/480/i/832857b520667bf71a5b000950cc2efcccd83e2517c76b016a246ecf8f250245/Care-Arrows.gif" /> <img width="2165" height="1218" width_o="2165" height_o="1218" data-src="https://freight.cargo.site/t/original/i/5302e4759167a6bcbdc13dded9d1606928d8359ba932c022fd6c596087bae16d/static1.squarespace-5.jpg" data-mid="175318626" border="0" src="https://freight.cargo.site/w/1000/i/5302e4759167a6bcbdc13dded9d1606928d8359ba932c022fd6c596087bae16d/static1.squarespace-5.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/4448e6527d38af82ce0cfac3321adf483cd1e3312533a243e31193536ced9b07/Care-Boxes.gif" data-mid="175318618" border="0" src="https://freight.cargo.site/w/960/i/4448e6527d38af82ce0cfac3321adf483cd1e3312533a243e31193536ced9b07/Care-Boxes.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/2f2e1b4b023d0b41fd4d5e757dfc4fcaedd9c5bca118344c3595ea8b367dda70/Care-Fountain.gif" data-mid="175318620" border="0" src="https://freight.cargo.site/w/480/i/2f2e1b4b023d0b41fd4d5e757dfc4fcaedd9c5bca118344c3595ea8b367dda70/Care-Fountain.gif" /> <img width="1200" height="620" width_o="1200" height_o="620" data-src="https://freight.cargo.site/t/original/i/3869109ab8ab231340b16912b7117843f89fe9cd5144de7bdaab2c13634fb389/Original-Care-Package.jpg" data-mid="175318643" border="0" src="https://freight.cargo.site/w/1000/i/3869109ab8ab231340b16912b7117843f89fe9cd5144de7bdaab2c13634fb389/Original-Care-Package.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/c7a5a2da730f37f5d2b808cf517f241542652d969c648176854c99e847c2b0d0/Care-Headshots.gif" data-mid="175318621" border="0" src="https://freight.cargo.site/w/480/i/c7a5a2da730f37f5d2b808cf517f241542652d969c648176854c99e847c2b0d0/Care-Headshots.gif" /> <img width="2200" height="2200" width_o="2200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/c958d6a74bd2548c0259b9a8de123ade5f48cfe8caddb2dbe1e8180cbe4127c3/static1.squarespace.jpg" data-mid="175318628" border="0" src="https://freight.cargo.site/w/1000/i/c958d6a74bd2548c0259b9a8de123ade5f48cfe8caddb2dbe1e8180cbe4127c3/static1.squarespace.jpg" /> <img width="2444" height="856" width_o="2444" height_o="856" data-src="https://freight.cargo.site/t/original/i/9b7258c83f4befc80da6f77e3ed476a95f79595a5d86651817509c81a49e70d8/Screenshot-2023-04-13-at-7.34.28-PM.png" data-mid="175318786" border="0" src="https://freight.cargo.site/w/1000/i/9b7258c83f4befc80da6f77e3ed476a95f79595a5d86651817509c81a49e70d8/Screenshot-2023-04-13-at-7.34.28-PM.png" />