CARE 'Power of a Box'
It’s always tough to tell a brand’s story. It’s even tougher when the story spans 70 years of evolution and progress. But the toughest part about telling this story was truly honoring one of the oldest and greatest humanitarian foundations on the globe. ’Power of a Box’ touches on the history, evolution, and sheer scope of the work that the CARE Foundation has been delivering since the 1940's, an effort that has improved the lives of a billion people in 90 countries around the world. ’Power of a Box’ started as a simple anthem film, but was quickly evolved with additional :30 and :15 cut-downs, as well as print and digital to create a full campaign for CARE.