Splash is on a mission to make people more powerful than their debt. It is a fintech startup creating a marketplace of lenders and borrowers driven by machine learning. To help broadcast this vision, we completely overhauled the brand with a more vibrant visual identity in 2022.
Leading the brand team of designers, technologists, and copywriters, we managed the rollout of the new identity across all marketing materials, product, and internal assets. This included liaising with design and animation partners as well as product teams.