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Concept development, design strategy, and direction for the Android Spotlight Series. Thirteen narrative animations rolled out in 2020 that highlight features through the lens of consumer use cases.

Having used primarily live action to show use cases, Android needed to ensure the brand would work in an illustrated world.
To that end, design development focused on infusing the Android brand language into the characters and scenes. This is obvious in the use of color and negative space but less obvious in the way the objects and character forms reflect the core brand shape language.

Watch the films below or see them on the Android YouTube channel.



Films

Click arrows to see more.



Key Moments

A selection of key moments in .gif form to highlight the animation, transition, or process.



Styleframes

Some favorite styleframes from across the films. 



Character Sheets




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