A magical tale about the most minuscule of mini-marts. We tell Mel’s story in a mini movie of sorts. Leading with freshly written prose, the story unfolds like a tiny present that has been lovingly designed, shot and edited. In the end you kind of want to hit the road and take a little trip to see if you can find the most mini of mini-marts, and find the big surprise inside.

What’s more, this project was a labor of love. The team built and directed the entire thing without going to an external production company.

Role: Creative Director
Team: Martin Agency

The Film



Promotional Posters




Process